---
title: What You Need to Know About Inbound PR in 40 Minutes [Video]
description: Watch the Inbound PR video to learn about how Inbound PR came about, why use it and how to create your first Inbound PR campaign or strategy.
image: https://www.iliyanastareva.com/hubfs/inbound%20pr%20video%20presentation.jpg
---

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## Iliyana's Blog

## [What You Need to Know About Inbound PR in 40 Minutes [Video]](https://www.iliyanastareva.com/blog/what-you-need-to-know-about-inbound-pr-in-40-minutes-video)

 [fa icon="calendar"] 19-Sep-2019 13:00:36 / by [Iliyana Stareva](https://www.iliyanastareva.com/blog/author/iliyana-stareva)

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![inbound pr video presentation](https://www.iliyanastareva.com/hs-fs/hubfs/inbound%20pr%20video%20presentation.jpg?width=700&name=inbound%20pr%20video%20presentation.jpg)Earlier this year, I had the pleasure of doing a presentation at [a great inbound marketing event in London organised by Whitehat SEO](https://video.whitehat-seo.co.uk/inbound-pr-iliyana-stareva-hubspot). 

It was a terrific audience, a terrific venue and a really fun experience. 

As always, the topic of my talk was [Inbound PR](https://www.iliyanastareva.com/inbound-pr). And this was probably one of the best presentations I've given on the topic which is why I want to share the recording of the talk with you today. 

In the video, you'll learn about: 

- why Inbound PR 
- how Inbound PR came about
- the 8 key steps you need to take to create your first Inbound PR strategy or campaign

Take a look: 

## What You Need to Know About Inbound PR in 40 Minutes [Video]

 Topics: [Inbound PR](https://www.iliyanastareva.com/blog/topic/inbound-pr)

![Iliyana Stareva](https://www.iliyanastareva.com/hs-fs/hubfs/Iliyana%20Stareva_3.png?width=100&height=100&name=Iliyana%20Stareva_3.png)

#### Written by [Iliyana Stareva](https://www.iliyanastareva.com/blog/author/iliyana-stareva)

Iliyana Stareva is a thought leader in Customer Success and AI. She’s the author of Inbound PR, a keynote speaker, and currently leads Customer Health for EMEA at ServiceNow. Iliyana has held global and regional roles at ServiceNow, Cisco, and HubSpot, spanning customer experience, operations, and digital transformation.

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