One of the most important areas of project management or any work that involves people for that matter is stakeholder management.

In fact, the main reason why projects fail is the lack of good stakeholder management.

There are a ton of tools you can use to identify your stakeholders and perform a stakeholder analysis. 

I've often used such tools not just to manage projects but also whenever I'd started a new position. It's hugely important to know who your main stakeholders are, who your supporters are, who the people that you can learn from are and who your potential challengers would be. You need to know how they tick, what's important to them, how they like to communicate and make decisions and how they like to work with others. 

Today, I want to show you a model for stakeholder analysis that I learned about when I was studying for the PMI certification. 

It's called the salience model and serves as a tool to define and analyse stakeholders for your project.

What is the Salience Model for Project Management?

I was a speaker at a fantastic event called DigitalK earlier this year in Sofia that was all about digital and digital transformation. 

As I'm starting a new job at Cisco next week and because Cisco is all about digital transformation, I wanted to look at various things I've written and participated in about and around digital so I remembered this interview I did prior to the conference in Sofia. 

Take a look at what digital means to me and how I see it impacting the business world. 

5 Questions About Digital

How do you see the world in 5 years?

Earlier this year, I had the pleasure of doing a presentation at a great inbound marketing event in London organised by Whitehat SEO. 

It was a terrific audience, a terrific venue and a really fun experience. 

As always, the topic of my talk was Inbound PR. And this was probably one of the best presentations I've given on the topic which is why I want to share the recording of the talk with you today. 

In the video, you'll learn about: 

• why Inbound PR 
• how Inbound PR came about
• the 8 key steps you need to take to create your first Inbound PR strategy or campaign

Take a look: 

What You Need to Know About Inbound PR in 40 Minutes [Video]

Last week, September 5th, was my last day at HubSpot after almost five years at this amazing company. 

It was a sad day as I'll miss all the incredible people I've met. I've learned so much at HubSpot. I'm beyond grateful for my experience at the company but the time had come to move on from Ireland and find another home for myself. And now that home is Amsterdam with a new job at Cisco. 

This is not going to be my first international move. It's now been 10 years since I left my home country Bulgaria at the age of 19 and went to study International Business in Germany. With a scholarship two years later, I also spent a year and a half in the UK before returning to Germany to graduate and get my first job.

Then came HubSpot. They found me on LinkedIn and reached out because of my fluency in German, agency experience and ability to create content thanks to this blog. 

I still remember the day(s) when I had difficulty packing my 250 kg of clothes and shoes to move from Germany to Ireland and join an 80-people team in HubSpot’s Dublin office.

It’s been a fantastic journey to see how far DubSpot has grown in just five short years as the office is now almost 700 people in addition to 100 or so people in Berlin and Paris. 

When I close such a big chapter of my life, I tend to reflect on it and I want to share with you my key learnings from my time at HubSpot.

The Content Marketing Institute released a new study into content marketing services for agencies. The research looked into: 

• How many agencies have embraced content marketing as a service offering?
• How long have they been offering content marketing services?
• What types of services do they offer?
• What are their biggest challenges when working with clients? 

I went through it and I want to share with you the key findings that stood out to me about the growth and development of content marketing services by agencies. 

I've spent over seven years working in an agency or consulting agencies on how to grow their businesses and content marketing has become a top income source and service provided so a lot of the results don't surprise me, however, they certainly speak of the increasing trend where agency disciplines are merging. It's becoming harder and harder to differentiate between the marketing, PR and advertising agency as they all offer or can offer the same content marketing services. 

Now to the research. Let's start with some facts.