Iliyana's Blog

How to Win and Influence People [Infographic]

[fa icon="calendar"] 20-Oct-2014 10:00:00 / by Iliyana Stareva


In a previous blog post I talked about the art of persuasion and the ethical principles of influence as defined by Robert Cialdni. Today, I want to share with you further important principles from the work of another brilliant man – Dale Carnegie and his best-selling book "How to Win Friends and Influence People". The difference between this post and the one about persuasion is that with the advice from this post you can go a step further – from influencing people to making friends, or in the language of business, from influencing strangers to delighting them into becoming your loyal followers.

I read Carnegie's book a while ago and I've been thinking about how to best present my impressions. He offers valuable advice in the form of well categorised principles and I though it doesn't really make sense to just list them. So I got a little creative and put together an infographic that serves as an ethical guide to human relations and making friends.

Why is that important in your professional life?

As Dale Carnegie says,

"Dealing with people is probably the biggest problem you face, especially if you are in business."

In the world of business, making friends can be synonymous with establishing and maintaining relationships, which in turn is the guiding principle of PR. It is at the core of other areas as well such as inbound marketing for example.

Before I move on to the infographic, here are some quotes from the book that I really like. Maybe they'll inspire you :)

"You can make more friends in two months by becoming interested in other people than you can in two years by trying to get other people interested in you."

"So the only way on earth to influence other people is to talk about what they want and show them how to get it."

"The law is this: Always make the other person feel important."

"Abilities wither under criticism; they blossom under encouragement."

"Your smile is a messenger of your good will."


Infographic: How to Win and Influence People



How do you win and influence people? How useful do you think are Carnegie's tips in business?

Topics: Brands and Business

Iliyana Stareva

Written by Iliyana Stareva

Iliyana Stareva is the author of Inbound PR - the book that is transforming the PR industry. She's also a keynote speaker and a consultant in inbound and digital for fast-growing companies and agencies. Currently, Iliyana is Chief of Staff to the EMEA President at ServiceNow. Before that, she held global and EMEA-wide positions at Cisco and HubSpot. She is also certified by the PMI as a Project Management Professional (PMP)®. In her free time, you can find Iliyana writing for her blog, dancing salsa or travelling the world.

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