"Reflecting the views of more than 1,500 professionals, #StateofPR returns for 2019 to paint a picture of a commercially robust industry that isn't always the people-focussed profession it aspires to be."
This is the first thing that I read about the latest research into the UK PR profession by the CIPR and I'll be honest, it didn't exactly make me want to read more. It sort of depressed me.
But it's important to know what's going on in the PR industry, especially on my quest to help transform it with my book Inbound PR so I wanted to dig in to understand why this statement as a summary of the research.
I cover the StateofPR every year (here's 2018, for example, which to me was all about the need for business acumen in PR). This year, I noticed 5 key issues that I want to share with you below.