Updated as of 3 March 2019.

Last week, I spoke in front of 300 people about Inbound PR at the London HUG organised by one of our HubSpot partners Whitehat SEO. 

It was a terrific event with a terrific audience. 

A lot of people were tweeting and as I was looking at the #InboundPR hashtag on Twitter to create a moment of the event, I noticed a bunch of other posts about Inbound PR so I decided to create a collection of the top blog posts I saw covering the topic. 

I'm very grateful to all agencies and PR pros exploring the Inbound PR model, testing it and adopting it in their practices. 

Here's what some of them have published. 

Top 21 Collection of Inbound PR Posts

With the new year, the Inbound PR methodology deserved an update.

Last autumn, we introduced the HubSpot flywheel and to align with the flywheel we updated the inbound methodology from attract -> convert -> close -> delight in a linear fashion to attract -> engage -> delight in a circle. 

We define inbound as a method of attracting, engaging and delighting people to grow a business that provides value and builds trust.

Traditionally, inbound focused on the customer - your buyer persona and how you attract prospects and customers to your website and blog through relevant and helpful content, then engage with them using conversational tools like email and chat, and finally, delighting them by continuing to act as an empathetic advisor and expert. 

At The Heart of Inbound PR is Your Stakeholder Persona

What's unique about PR unlike any other industry is that it tackles multiple personas - customers, media people, employees etc. 

Successful PR is no longer about writing press releases and pitching them to a bunch of journalists and counting coverage as the measure of success. 

Successful PR in the 21st century is about using the entire PESO (Paid, Earned, Owned & Shared media) model with an inbound approach that is strategically planned with the numbers in mind, allowing you to use analytics and real data to measure success. 

Why the need for change? Because the world has gone digital. 

We are addicted to our phones where we can get information 24/7 at our own pace depending on our own needs.

We don't need anyone else to inform us or educate us.

I don't read the news. The news finds me on my Facebook, Twitter or LinkedIn feeds. 

As a consumer and as a professional, I find the content that I want or need to consume completely on my own without the need for someone to give it to me.

As professionals from any discipline, we have a tendency to jump into action too quickly.

We spend little time defining goals and then doing research to identify the right tactics that will enable us to hit those goals.

I think this is particularly relevant in PR and on the PR Resolution podcast with Stella Bayles, we discuss exactly that.

Stella and I had a long conversation around inbound and PR, goals and measurement, content creation and planning. 

I want to share with you the beginning of our discussion points and give you the opportunity to listen to the whole podcast below. 

Let's start with a definition of inbound as some of our listeners are completely new to this. Could you give us a summary of what inbound really means? 

Inbound PR was born from experience. 

I come from a PR background. I spent three years working in PR across Germany and the UK. Having studied International Business and not PR I really needed to work on my writing skills. 

Because let's face it, what PR people excel at really is storytelling, often in the written form. That's what PR pros study when they go to university and that's what they do day in and day out.

But when I joined HubSpot and had to master inbound marketing, I had to nail down on the numbers game and think with measurement in mind from the start. And I think we all agree that measurement is not PR's forte. 

These two realisations - that PR people excel at content but they suck at measurement - gave birth to Inbound PR.