70% of investors make investment decisions on the basis of something they learned from digital research.
Is that surprising to you? To me, it's not.
What's most unique about the PR industry unlike any other discipline is that it deals with a multitude of stakeholders - buyers, media people, employees, investors.
At the heart of Inbound PR is exactly that stakeholder persona that you need to get to know in and out around their challenges, consumption methods, research preferences, communication and information channels and most importantly decision-making process.
Traditionally, you would think that investors wouldn't be spending their time on digital or trusting those sources, but that's how we thought about buyers and media people too.
New research proves that you'd be better off with a similar inbound approach for your investors just as for your other stakeholders.