It was the first time I had ever participated in a digital-only congress and it was great fun. How it works you ask? Well, it’s online only – you sign up in order to watch the live broadcasts of the presentations on the designated date and time, and you participate in a live chat after each presentation.
I was invited as a speaker by one of the agencies I take care of at HubSpot (they organise the event) as they noticed that my background was social media and PR and I had written a dissertation and a book on the topic, so they thought it would be quite useful for the participants to learn more about this.
You can still watch the video here, but I thought I'd share the slides of my presentation with you as they very much summarise my findings from back then, adding up some more research and still making the point that PR pros are unfortunately slow to catch up with all that’s being happening in the realm of social media, 10+ years later.