70% of investors make investment decisions on the basis of something they learned from digital research.

Is that surprising to you? To me, it's not.

What's most unique about the PR industry unlike any other discipline is that it deals with a multitude of stakeholders - buyers, media people, employees, investors. 

At the heart of Inbound PR is exactly that stakeholder persona that you need to get to know in and out around their challenges, consumption methods, research preferences, communication and information channels and most importantly decision-making process. 

Traditionally, you would think that investors wouldn't be spending their time on digital or trusting those sources, but that's how we thought about buyers and media people too. 

New research proves that you'd be better off with a similar inbound approach for your investors just as for your other stakeholders. 

Account-Based Marketing (ABM) has been a popular term over the last few years with a lot of companies jumping on it. 

I came across a great article from one of our agency partners at HubSpot about ABM and decided to run a whole post on it. 

However, I thought it would be best to rely on the experts on the topic so I picked up some of the best articles about ABM from our agency partners who really are the masters of ABM as they implement it day in and day out for clients. 

Everything You Need to Know About Account-Based Marketing 

What is Account-Based Marketing

74% of organisations globally conduct inbound marketing as their primary approach to marketing.

According to the research then, 26% of organisations are not using inbound marketing. Those that are, I'm sure that some of them are not necessarily doing it correctly. I've seen this first-hand during my consulting days. 

The purpose of this post is to help companies that want to understand how to get started with inbound marketing and those that want to sense check if they are implementing it correctly. 

To help, I'm relying on my friends over at IMPACT Branding & Design who have created a fantastic and detailed infographic that explains the steps you need to implement for your inbound marketing process. 

How to Get Started with Inbound Marketing [Infographic]

Did you know that for 69% of marketers say that converting contacts/leads into customers is their top priority for the next 12 months? 

If your company is up-to-date with what's happening in our digital world, this shouldn't surprise you. 

But there are many more trends you need to be aware of and planning for if you want your business to be fit for the future.

I've said before that we at HubSpot love data and research. The State of Inbound 2018 is our most comprehensive resource on the current state of inbound marketing, sales strategy and operations. It's designed to be your go-to resource for strategic data and in addition to the global report, it has specific reports focused on ANZ, Asia, France, DACH and LatAm. 

I went through the global report and I want to share with you today some of the most important stats in my opinion that you need to take into consideration when you're planning for the future. 

15 Facts About the State of Inbound That You Can't Miss

This is a guest post by Justin Champion.

We live in an information age. If you have a problem you’re trying to solve or want to learn more about it, you can find an answer in just a few seconds with the click of a button on Google. And just how many people are searching for information? Well, Google now processes over 90,000 search requests per second.

The role search engines like Google play in this process is to connect people with the most relevant and valuable content based on their search query.

So, how do you attract relevant traffic from search engines?

You have to produce high-quality content that solves for both the search engine and the website visitor.

But how do you do this?