Bots, live chat, Facebook Messenger for business... All this conversational marketing stuff is overwhelming, isn't it?
What's conversational marketing you ask?
At HubSpot, we define conversational marketing as a new dimension of inbound marketing that allows you to use modern technology like live chat, messenger and bots to connect with your prospects and customers in a human, non-disruptive, speedy way that enables you to exceed their expectations.
And why do you need to jump on any of this?
Simple. How people communicate and want to get information about your business is evolving. Consumers are more demanding than ever before. They expect you to be always on, always there, always knowing who they are and how to help them.
Prospects and customers nowadays want to chat with you at their convenience and get immediate answers to their questions. And because you probably can't afford to hire a 24/7 workforce that's glued to a laptop all the time, you'll need to rely on technology such as bots.