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Justin Champion

Justin Champion has been a digital marketer since 2009 and currently serves as the Content Professor for HubSpot Academy where he created the Content Marketing Certification, a globally recognized course. Justin expanded the Content Marketing Certification into his first book, Inbound Content, which is a comprehensive how-to guide on becoming an effective content marketer. Justin is a digital nomad, and works full-time from the open road, creating value from anywhere he can find a wireless connection.

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How to Create a Successful Content Marketing Strategy in 2018 (and Beyond)

[fa icon="calendar'] 03-Apr-2018 10:00:00 / by Justin Champion posted in Inbound Marketing

[fa icon="comment"] 1 Comment

This is a guest post by Justin Champion.

We live in an information age. If you have a problem you’re trying to solve or want to learn more about it, you can find an answer in just a few seconds with the click of a button on Google. And just how many people are searching for information? Well, Google now processes over 90,000 search requests per second.

The role search engines like Google play in this process is to connect people with the most relevant and valuable content based on their search query.

So, how do you attract relevant traffic from search engines?

You have to produce high-quality content that solves for both the search engine and the website visitor.

But how do you do this?

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