Storytelling – undeniably the buzzword of 2014 in communications and marketing continues to garner the attention of many professionals and businesses. It’s kind of become a more trendy word for content creation, don’t you think?

With the significant shifts happening in the media space where news finds us rather than us looking for it, storytelling is moving to a whole new level with social and mobile dictating the creation and dissemination of news, and so the journalistic craft as well.

This is one of the major findings of a recent study by Edelman, News Whip and Muck Rack addressing social news consumption. Indeed, the research focused on the US, but reading through the results I believe there are some important points to bear in mind outside the US. Why? Because they could be sources of competitive advantage for early adopters around Europe (I think we all know (but not always admit) that most European countries move a little bit slower than the US when it comes to the adoption of technological advancements). 

Two weeks ago something amazing happened. Joyce Sullivan – a passionate social media professional and professor from New York – discovered my work and made me part of her social media talk during an All Women in Media NYC meeting at the AOL HQ in New York.

A day before the event, Joyce was looking for an infographic for her talk to show the attendees what's happening in public relations and social media.

When she googled “social media in public relations” my infographic about the results from my first dissertation on social media’s impact on PR that I had posted on visual.ly came up. (How amazing is that – to rank so high in SERP!)

After she discovered my infographic, she tweeted me and we started a conversation, which we eventually moved from Twitter to email and we even connected all over the internet – LinkedIn, Instagram, SlideShare etc.

Does the headline surprise you? It doesn’t really sound like the usual topics that I write about – PR, social media, marketing. And that’s true because today I want to dig deeper and put you on a journey that will help you learn so much about our current crises and the reasons behind it.

How am I going to do that? Well, I want to present to you my new infographic – number five in my arsenal of infographics – this time in collaboration with Giles Hutchins, author of The Nature of Business and The Illusion of Separation, the latter being the focus of the infographic.

But before I get to the visual itself, I want to tell you the story behind it and how I got to work on this project with Giles.  

About three years ago, Giles held a guest lecture at Plymouth University about 'The Firm of The Future'. It was his talk that for the first time opened my eyes to our current reality and sparked my interest in sustainability. He spoke about the challenges we and our planet are facing and that today’s business paradigm is unsustainable. What followed after that for me was an entire research about sustainability and the use of social media communications.

You’re studying PR. You’re in your final year. You’ve read a lot about why work in PR. You’ve already made the decision that PR is the right career for you. Great! But now you’re a little lost. You want to get into the industry, but what’s next? How do you get a PR job after graduation?

No worries. At the end of this post you’ll find a list of the 2015 PR graduate schemes in the UK currently open for applications.

These PR graduate roles are run by some of the best PR agencies not only in the UK, but in the world, so competition is tough. You need to be prepared for that. But if you’re driven enough, nothing is impossible.

There’s one thing you need to bear in mind though – the deadlines are quickly approaching. For most of the positions you need to submit your application by the end of January (which is two weeks away). Don’t worry though. It’s absolutely doable. You just need to be motivated.

Social media, content marketing, mobile and real-time – these have been the mega trends of the past few years.

What we’ve been seen and experiencing as consumers and as professionals in terms of technological development is simply amazing. We can’t live without our smartphones, tablets or other devices such as kindles. We seem to be in a symbiotic relationship with them, where our devices have become extensions to our bodies – without them, we can’t function. Just look around the next time you’re in the city, at the airport or especially in public transport – everyone is gazing at their devices. I promise you, you’ll be shocked at the scene, just put your phone away and look around!

Here are some staggering statistics to convince of the magnitute of technological adoption: