I'm fascinated by culture.
As someone who's lived in four countries over the last eight years, works in a global company, and collaborates with people from dozens of cultures on a daily basis, cultural differences are very much top of mind for me.
It all started at university in a module on Intercultural Relations where I was introduced to the cultural dimensions study of Geert Hofstede, however, I do believe that cultural differences are heavily underestimated in the business world.
They are not top of mind for when decisions are being made, emails are sent, meetings are run or changes are implemented. Essentially, cultural differences impact all of our communication.
Cultural awareness is not something you are born with, it's something you develop.
To develop it, you have to study it, you have to experience it in work regularly and you have to reflect on it during and after certain situations so that you continuously grow your cultural awareness and next time you are faced with a similar situation, you'll know how to act better by adapting to the cultural setting and requirements.
Today, I'd like to help you develop that cultural awareness.