I haven’t shared a creative campaign with you in a while, so I thought that after all the stress around my new place and my internet saga, it’s the perfect time for some inspiration. What you are about to see is indeed a very clever and engaging stunt, coming from a company in an industry you wouldn’t necessarily associate with much room for creativity or fun. I am talking about Adobe, the computer software company, which is very different from familiar sexy brands like RedBull or Coca Cola known for their brilliant stunts.

So, what did Adobe do? Well, they offered commuters in Stockholm a live photoshopping surprise - they called it the Street Retouch Prank.

While waiting for the bus, people were secretly photographed and then photoshopped into amusing positions, scenarios and implied relationships. Funny, right? Imagine the shocked faces of the commuters seeing themselves transformed.

Many companies, especially multinational organisations, have been putting some serious efforts to adopt sustainability into their operations and supply chains. As my dissertation has shown, this move towards sustainable development has largely been due to increased stakeholder expectations and the need to secure a safe future for the next generations by tackling the major planetary issues we are facing today. Admittedly however, the challenge in the 21st century sustainability is not the lack of technology, but the need to transform consumer behaviour, which can only be overcome by educating society and facilitating knowledge. This means that businesses today are not only required to effectively communicate their efforts, but to also make them relevant to the community and to involve and engage people to take action.

This is indeed easier said than done. But, a relatively new avenue for communications in the realm of corporate sustainability provides social media – not just technology, but a significant shift in the way we communicate, interact and build relationships.

At the beginning of the emergence of social media companies were rather sceptical and it took a while before social media was properly adopted into marketing communications and PR (although this is still not the case in each and every organisation). We can observe a similar thing when it comes to using social media for sustainability – leaders find it difficult to see the potentials and to really make it work.

As I am very passionate about this topic and I firmly believe that social media is going to play a significant role in building a sustainable future, I would like to share 44 facts and figures from various studies that are included in my dissertation and that back up my beliefs. This way, I am hoping to progress the conversation about social media’s power for sustainability. I would love to hear what you think.

So, here are the 44 facts and figures businesses cannot ignore in their sustainability efforts and comms:

Due to my internet saga with o2 I haven’t been able to write and publish much content lately. (By the way I am supposed to get everything installed on 23 September, so fingers crossed!)

There have been a few new things in the social media area that I’ve wanted to talk about, so today I am going to focus on the ‘biggest’ news of all - the new Facebook guidelines and rules for running promotions and contests. You could say that it’s not really news anymore, as it happened a few weeks ago, but it’s still worth discussing and providing some useful information to those of you who haven’t yet had the chance to familiarise themselves with the subject.

From now on Facebook pages are not required to use third-party applications to run competitions, promotions, draws or giveaways, but can simply do so on their Timeline, i.e. Wall.

Basically fans can now enter a contest or promotion by:

Because I work in social media and communications I know how difficult it is to deal with negative reviews of products or clients, which is why I purposefully try not to express my anger or dissatisfaction with such on the Social Web. However, I recently had a terrible experience (well, I am still having it, as it has not yet been resolved) and it is such a good example of how NOT to do customer service via social media that I couldn’t resist telling you about it.

First, I’d like to ask you a question: Was there a time when you didn’t have internet at home for a while? How long was that and how did you feel?

I just set a record – over two weeks without internet connection! I’ve never been without internet at home for so long… Well, yes, I do have internet on my smartphone, but that’s not enough – you just can’t do everything on it, in many cases a laptop is naturally the preferable device, like for example when writing and publishing a blog post. (If you wonder how I am posting this story, I bought one of those internet USB sticks from Tchibo for this month, although the limit is almost gone and it’s unbelievably slow…)

So, what happened?

If you’ve been following my blog, I’m sure you already know about my love for research. I’ve shared multiple research findings in the fields of social media and PR and I’ve also conducted some serious examinations in the areas myself, including my two BA dissertations, the first one about social media’s impact on PR and the second one about social media communications for sustainability.

So, staying true to my passion for data and research, today I want to show you some interesting findings about the current state of the social networks landscape and specifically about Instagram – a platform I’ve been using just for a while, but I already love.

In case you are not that familiar with Instagram, it’s a mobile social media network based entirely on visuals. So, basically you take a shot on your smartphone and you can publish it on Instagram in a square format, adding some cool image editing effects, if you want to. At the beginning, Instagram was only available on mobiles, but there’s now a website version too. You can check out my profile here to get an overview.

Instagram’s popularity has grown extremely quickly. The platform currently has over