It’s been a while since I’ve written about PR; I have somehow mainly focused on social media lately and so today I am going to talk about how the PR industry itself needs PR. This is indeed nothing new. Since its very emergence PR has always been associated with spin and persuasion, which has affected the reputation of the practice and the acknowledgment of its importance as a management discipline that should sit at the C-level.

Unfortunately, it seems that not much progress has been made to improve PR’s reputation. A recent survey by TopLine Communications just confirms that the PR industry could certainly do with a little PR itself.

As it turns out,

Since the very emergence of social media communicators and marketers have been reluctant to invest in social media because, as they say, it’s more or less impossible to measure ROI (Return on Investment). Apparently, not much progress has been made in this area - this year’s Social Media Marketing Industry Report shows that the third most important question professionals want answered when it comes to social media is how to measure the return on their activities. Important to mention though is that normally ROI is associated with sales and not with qualitative metrics such as reputation and image, which on the other hand are also sales drivers, but in a more indirect manner.

AddShoppers did some research in this area and discovered that social sharing does indeed drive sales unlike common beliefs that it only provides qualitative benefits. After analysing $5,000,000 worth of eCommerce transactions they found some pretty interesting insights, which I thought I should share with you:

• A Google+ share is significantly much more valuable than a Facebook (or any other social media platform) share - the difference between the two is $8,43!

I don’t think I’ve told you this before, but I am a big fan of Brian Solis. He is a well-known thought leader in the area of social media, communications, technology and business and I have so far learned a lot from him. I follow his blog and I’ve also read all of his books, apart from the latest one, which is on my reading list. I have quoted him a few times in previous posts, but now I thought I’d share with you my favourite Brian Solis quotes.

Here we go:

"Social media is the democratization of information, transforming people from content readers into publishers. It is the shift from a broadcast mechanism, one-to-many, to a many-to-many model, rooted in conversations between authors, people, and peers."

"Social media is less about technology and more about anthropology, sociology, and ethnography."

Here’s some thrilling news for all Foursquare fans – from now on you can request and visualise your entire check-in history and you can even have it in the form of an infographic! Foursquare calls this the Foursquare Time Machine! Isn’t that cool?

Indeed, it is a tool that will probably be appreciated only by real Foursquare addicts – those who more or less check in everywhere they go – but it still offers a great check-ins overview in an interactive and visual form as well as some interesting suggestions of new places you should discover. The best thing about it though is that it’s a really cool trip down memory lane allowing you to re-live moments of the past.

So, just for fun

Yesterday I came across Stephen Waddington’s blog post introducing the findings of the 2013 Ketchum Leadership Communication Monitor (KLCM) and I found them quite interesting and worthwhile discussing, so I decided to share them. (Oh and by the way, Brandzeichen (the agency I work at) is now officially part of the Ketchum network).

Some background first: the annual research explored the perceptions of 6,000 people in 12 countries on five continents “regarding effective leadership, effective communication and the intrinsic link between the two.”

Here’s what got my attention:

• Only 24% of people around the globe believe leaders overall are providing effective leadership.
• Last year astonishing 60% of people boycotted or bought less from a company due to poor leadership behavior.
• For the second year in a row open, transparent communication is the No. 1 characteristic of an effective leader.
• However, 29% point a gap between expectation and delivery on communicating in an open and transparent way and only 16% believe leaders are effective communicators.
• In the rank of credible information sources on a company employees are at the top, CEOs are placed sixth.