A few weeks ago, I had the pleasure of joining John from Big Ideas Machine for their podcast called Heroes of B2B PR. 

It's been a while since I've done a podcast or a presentation on Inbound PR mainly because my career has somewhat moved into a different direction. 

We discuss that during the podcast - my focus now lies on Project and Program Management and Customer Success. 

This doesn't mean, though, that I am no longer interested in what's going on in PR. I still follow the industry and what's happening in it. We chat about this in the podcast too where I also frankly mention that even though the Inbound PR book came out over two years ago, PR professionals and PR agencies are still struggling to adapt to its principles or generally to the digital world. 

The What, How and Why of Inbound PR [Podcast]

This is not going to be one of the typical posts on this blog. I'm not going to cover PR, marketing, customer success or project management. Instead, I'm going to talk about something far more personal - decisions and choices I've made to live a little bit of a greener and less wasteful life. 

I've always been interested in sustainability but more from the business side of things. I even wrote my second dissertation on the topic. 

Businesses indeed are those that can make the biggest impact on our planet, however, each individual can do little things as well to live greener and create less waste. That's what I'll share with you today - some greener changes that I've made to our household over the last few months. 

But how did I decide to go greener? 

Well, as much as I care about the environment and our planet, it all started when I got pregnant. 

Pregnancy brings lots of excitement but also lots of worries. You want to do things right. So I was reading about all the things I can do and I cannot do while pregnant.

When you are building a Customer Success practise at your company, there are quite a few things to consider. 

Few businesses have completely figured it out and are running CSM teams efficiently and super effectively.

In fact, only 30% of CS professionals think that their company has provided them with enough resources to do their jobs properly. The most requested resources are better tools at 39% and more training at 31%. 

I've seen and experienced this myself having worked in Customer Success for the last six or so years. I've also needed better tools, I've been part of building them and I've also built a ton of trainings for new hires including building, launching and managing a global new hire program. 

And that's how it is often when you start out or are in the first few years - it's actually the people who do the job who act as entrepreneurs in this start-up initiative and help out. 

But what are some key things you need to consider? Here are five key Customer Success best practices to get you started. 

5 Customer Success Best Practices

A good project manager needs to develop both hard skills and soft skills. 

While hard skills are all about knowledge and execution according to project management standards (e.g. knowing how to create a project charter, how to do agile etc.) and are easier to learn, soft skills need years practising and mastering. 

Some people are born with a natural ability to be great project managers, others need to cultivate their soft skills more. 

Regardless, to be a great project manager, today we will cover the top soft skills that you need. 

This is a continuation of my series on project management fundamentals - if you missed the previous topics, here's what we've covered before: the differences between projects and operations, projects, programmes and portfolios, the DARCI model for stakeholder engagement, how to run an effective project kick-off meeting, how to create a project charter and how to create a work breakdown structure.

Now to the top soft skills of a project manager.  

The Top Soft Skills of a Project Manager [Project Management Fundamentals]

This is a guest post written by Andriana Moskovska. 

Over the years, content marketing has proven to be a valuable tool for businesses. It turns out that 88% of marketers use content marketing for their marketing strategies. This figure may sound promising, but did you know that 63% of businesses don’t have a documented content marketing strategy?

We often hear the phrase “content is king,” which is true. But the question is, how do we run a successful content marketing campaign that will actually stand out?

The first step in achieving this is to create a marketing plan. When your plan is all set up and ready to go, then you can take the first step in achieving your goals.

Over the years, experience has taught me that without a strategy, success is just a matter of good luck. On the other hand, with a good strategy, you will be taking less risk, and your efforts won’t go to waste.

Here are the five things you need to consider for a successful content marketing strategy.

5 Key Elements of a Successful Content Marketing Strategy