Iliyana's Blog

Mastering Emotional Intelligence with 17 Simple Exercises

[fa icon="calendar'] 13-Dec-2016 08:00:00 / by Iliyana Stareva posted in Personal Development

[fa icon="comment"] 4 Comments

At the beginning of 2016 I set myself a goodreads challenge to read at least 30 books this year. 

I'm well on track, mixing the books between business-related ones around marketing, PR, strategy, and fictional novels. 

In addition, I've also noticed a trend towards books on personal development and particularly Leadership and Emotional Intelligence or the ability to recognise, understand and manage our own emotions and recognise, understand and influence those of others. 

I've written about these topics on a few occasions throughout the year so you might have also noticed that passion of mine. 

Keeping up with my books challenge and staying faithful to my latest passion, I finished two books on Emotional Intelligence last month: Emotional Intelligence 2.0 by Travis Bradberry and Emotional Intelligence: A Practical Guide to Making Friends with Your Emotions and Raising your EQ by Ian Tuhovsky.

As much as I loved Daniel Goleman's insights, his work mainly covered the theory behind Emotional Intelligence (which is definitely needed and is the first stepping stone), I felt I was ready for more practice. This is why I picked the last two books as they were heavily focused on applying those learnings. 

I've found some of the exercises that were suggested in them particularly useful and relevant to my current state within my personal and professional life. 

Read More [fa icon="long-arrow-right"]

How to Achieve Extraordinary Results in 44 Quotes

[fa icon="calendar'] 20-Sep-2016 09:00:00 / by Iliyana Stareva posted in Personal Development, Career

[fa icon="comment"] 0 Comments

By far the best book I read this summer was The ONE Thing: The Surprisingly Simple Truth Behind Extraordinary Results by Gary W. Keller and Jay Papasan.

Obviously, this book is about focus. It's about asking a powerful question: What's the ONE Thing you can do such that by doing it everything else will be easier or unnecessary?

You see, I don't have an issue focusing. When I need to finalise a task, I'm pretty good at hammering it.

But I do have an issue with doing too many things and wanting to be part of very many things. It's hard for me to say no when others come to invite me to be a part of their projects which often have very little to do with what my priorities are at the moment. As the authors explain, when you say yes to something you are inevitably saying no to something else (often what matters most to you) in order to find time for the former. 

So this book got me thinking a lot about focusing only on the right things at a given time and prioritising my energy for those. It also made me realise that I need to be more vigorous about how and when I should be utilising this energy best. That includes my own time management and planning as well as my surroundings because according to research we lose 28 percent of an average workday to multitasking ineffectiveness and on top of that, we get interrupted every 11 minutes and then spend almost a third of our day recovering from these distractions. 

Read More [fa icon="long-arrow-right"]

12 Quotes + Another 89 Highlights That Can Change the Course of Your Life & Career

[fa icon="calendar'] 18-Apr-2016 08:00:00 / by Iliyana Stareva posted in Personal Development, Career

[fa icon="comment"] 0 Comments

Do you use Medium?

Turns out you should. It's the next big thing. Actually, it's already a pretty big thing.

For those of you who don't know what Medium is, it's basically an online publishing platform for anyone to share stories. It's kinda of like a magazine for personal blogs. You should check it out. 

I started reading it regularly a few months ago. It's cool because I simply chose the topics I am passionate about and every day I get a daily digest email with the latest posts for those topics. Many things there are different than my usual list of regular reading which is why I enjoy this so much, for example there are lots of personal posts (like this or this or this) rather than just the usual industry-related stuff that I follow and so it's nicer to start the day with such an inspirational piece or some sound leadership or business advice.  

I only posted something on Medium a couple of weeks ago because I feel it needs to be more personal there, different than what I usually publish here or on LinkedIn. I'll certainly be exploring it more but what I noticed is how people like, recommend and highlight pieces of your post. It's really cool to see which thoughts of yours people find most interesting and worth remembering.

Read More [fa icon="long-arrow-right"]

My 2015 Lessons and Four Years of Blogging at

[fa icon="calendar'] 04-Jan-2016 09:30:00 / by Iliyana Stareva posted in Personal Development, Blogging

[fa icon="comment"] 2 Comments

It’s been four years since I’ve started this blog.

I never even dreamed of the many things that I would learn, achieve and get to do purely thanks to this blog that I once started just as an experiment.

I’m glad that I didn’t give up on it and continued investing my free time in learning, writing and sharing all that with you.

As the New Year is now upon us, I wanted to reflect on what I’ve learned while blogging in 2015 – a year of so much change, new experiences and aspirations.

Blogging at – Fourth Year in Review:

There are three main learnings from 2015 from my blog and I’ll dive into each one of them below:

  • Inbound marketing really works, even for a small site and blog whose traffic has now almost tripled in just one year of doing inbound marketing.
  • PR students are actively searching for help online, whether for their dissertations or how to find a job.
  • Evergreen content is the name of the game – it’s the best performing content that continues to bring traffic and conversions even if you don’t do much with it (but you should).
Read More [fa icon="long-arrow-right"]

My Weekly 23 – What I Read and How I Learn

[fa icon="calendar'] 16-Nov-2015 10:30:00 / by Iliyana Stareva posted in Personal Development

[fa icon="comment"] 0 Comments

Turns out I’m not really normal. Let me ask you something: What do you usually do on a Saturday or Sunday morning? Rest, have breakfast, chat with your loved ones, prepare to spend the day somewhere nice or travel? Can’t say if that’s good or not, but my usual Saturday or Sunday morning doesn’t look like that.

I love waking up early on a Saturday morning, making myself a nice cup of coffee, snuggling on my sofa in my blanket with my laptop in my lap and catching up on all the reading that I’ve missed during the work week. That’s the perfect rest for me. And the additional perk – I learn that way.

Over the years, I’ve garnered a pretty long list of blogs and magazines that I religiously follow. And my little tradition on a Saturday morning is to open up my feedly – where I have all the RSS subscriptions of those blogs and magazines – and go over about 200 articles.

Reading inspires me and feeds my inner need to always learn.

Going over my feedly gives me energy for the rest of the day and the following week as well as new ideas – whether for blog posts that I could write or for advice, tips and new things (e.g. the ‘new kids on the block’ like that I could implement at work or show my customers. To quote Jack and Suzy Welch in “The Real-life MBA”, this is my “learn-it-today, apply-it-tomorrow  technique”.

Read More [fa icon="long-arrow-right"]

Subscribe here!

New call-to-action

Get Social

Blog Awards 2018_Winners Silver MPU

Popular Posts

Public Relations Today

Want to talk?


I'm always happy to chat about how we can work together. Get in touch with me and start the conversation. I'd love to hear from you.

Contact Me