Do you feel like everything around you is about COVID-19?
I turn on the news, it's non-stop COVID-19.
I check my Facebook feed, it's all COVID-19.
My LinkedIn, same story. My Twitter, likewise. Google, also.
COVID-19, COVID-19, COVID-19...
But what's worse is that COVID-19 has overtaken my inbox - I've received dozens or more emails from companies, including a bunch of irrelevant and dry press releases on how they're tackling the crisis.
It's a huge crisis, I won't deny it. But the more it's being talked about, the more people are getting tired of it - I've discussed this with quite a few colleagues and friends and they all agree.
Especially, when businesses are not properly planning their messages and who they reach with them.