This is a guest post by my friend and former colleague Sam Hirbod. 

This year, INBOUND 2020 - HubSpot's yearly inbound conference - moved to an all-digital immersive format featuring exceptional speakers ranging from Sandy Carter, VP of Amazon Web Services to Chrissy Teigen, Bestselling Author.

The move to digital events is not something HubSpot is alone in doing, it’s been an ongoing trend for the past years but 2020 definitely accelerated the process of having industries digitising their efforts.

When applicable, digitalisation removes the physical barriers of COVID-19, making it easy for people to still meet, albeit online. As a result, people were able to attend INBOUND 2020 from all over the world from the comfort of their own homes or offices.

What’s the downside of digitalisation? From my perspective, although biased as I work within the tech industry, there aren’t too many as it’s all about putting customers first and making sure everything still works the way they want it to.

If you start learning to get yourself certified by the Project Management Institute, you'll encounter a very organised approach to the practice.

You'll also have to make use of the PMBOK book. One of the first things you'll learn from it is that there are five project management process groups, 10 knowledge areas and 47 processes, each with inputs, outputs, and tools & techniques. 

In this post, we'll look at the five project management process groups which I believe are key to be able to plan any project.  

This article is a continuation of my series on project management fundamentals - if you missed the previous topics, here's what we've covered before: the differences between projects and operations, projects, programmes and portfolios, the DARCI model for stakeholder engagement, how to run an effective project kick-off meeting, how to create a project charter, how to create a work breakdown structure and the top soft skills of a project manager.

The 5 Project Management Process Groups

A few weeks ago, I had the pleasure of joining John from Big Ideas Machine for their podcast called Heroes of B2B PR. 

It's been a while since I've done a podcast or a presentation on Inbound PR mainly because my career has somewhat moved into a different direction. 

We discuss that during the podcast - my focus now lies on Project and Program Management and Customer Success. 

This doesn't mean, though, that I am no longer interested in what's going on in PR. I still follow the industry and what's happening in it. We chat about this in the podcast too where I also frankly mention that even though the Inbound PR book came out over two years ago, PR professionals and PR agencies are still struggling to adapt to its principles or generally to the digital world. 

The What, How and Why of Inbound PR [Podcast]

This is not going to be one of the typical posts on this blog. I'm not going to cover PR, marketing, customer success or project management. Instead, I'm going to talk about something far more personal - decisions and choices I've made to live a little bit of a greener and less wasteful life. 

I've always been interested in sustainability but more from the business side of things. I even wrote my second dissertation on the topic. 

Businesses indeed are those that can make the biggest impact on our planet, however, each individual can do little things as well to live greener and create less waste. That's what I'll share with you today - some greener changes that I've made to our household over the last few months. 

But how did I decide to go greener? 

Well, as much as I care about the environment and our planet, it all started when I got pregnant. 

Pregnancy brings lots of excitement but also lots of worries. You want to do things right. So I was reading about all the things I can do and I cannot do while pregnant.

When you are building a Customer Success practise at your company, there are quite a few things to consider. 

Few businesses have completely figured it out and are running CSM teams efficiently and super effectively.

In fact, only 30% of CS professionals think that their company has provided them with enough resources to do their jobs properly. The most requested resources are better tools at 39% and more training at 31%. 

I've seen and experienced this myself having worked in Customer Success for the last six or so years. I've also needed better tools, I've been part of building them and I've also built a ton of trainings for new hires including building, launching and managing a global new hire program. 

And that's how it is often when you start out or are in the first few years - it's actually the people who do the job who act as entrepreneurs in this start-up initiative and help out. 

But what are some key things you need to consider? Here are five key Customer Success best practices to get you started. 

5 Customer Success Best Practices