A lot of research and reports about the PR industry and social media have been published lately. The newest one I came across is Burson-Marsteller's Global Social Media Check-Up 2012.

Burson-Marsteller is one of the leading PR consultancies in the world and this is their third annual study into how the Fortune Global 100 are using social media and adapting to the always changing online landscape. 

The findings show that companies have learnt a lot since 2010 and they now feel more comfortable around social media. The Fortune Global 100 are also engaging much more and are creating a lot more digital content. 

Here are the top 5 results of the study: 

The results of this year's European Communication Monitor have been published and there are some intruiging insights into the public relations and communication management practice I am about to highlight here. 

With almost 2,200 practitioners from 42 countries this is the largest and most comprehensive transnational strategic communciation study worldwide that has been conducted annually since 2007.  

Again this year, the opinion that top management doesn't understand the communication practice has been shared by the majority of all participants - 84%. Furthermore, 75% admit that they are having difficulties proving the impact of communication management on organisational goals. These are the main barriers for the furher professionalisation of the industry. This in turn is fascinating as according to 82% of survey respondends organisations are nowadays interacting much more with stakeholders through various media outlets and have many more touchpoints with them in comparison to five years ago. 

Did you know that Pinterest is the fastest growing social network ever? Only after 2 years since its launch it now has ca. 12 million users.

And it continues to grow rapidly! Remember my first post about it a few months ago? Well, there I said that everyone was talking about Pinterest all the time, but the truth is everyone is STILL talking about it all the time. 

Pinterest is definitely not going anywhere, so the sooner you learn to effectively use it, the sooner you'll be able to enjoy its benefits for your business or brand. 

To help you with this process, I've put together a list of a some very good inforgraphics below. You'll find there everything you need to know about Pinterest - from user demographics to marketing strategies. 

This year’s Cannes Lions Festival showed again how creativity can make an impact. I was particularly happy about the Grand Prix winner in the PR category even from a very personal perspective. A role in the whole PR campaign that won played salsa – one of my biggest passions.

The so called ‘The Most Popular Song’ campaign was created by JWT San Juan for the Banco Popular De Puerto Rico Bank. The aim was to persuade society that working is actually good, as it seems that Puerto Rico’s problem is not people struggling to find jobs, but the country itself struggling to find people willing to work. Living on government help has become the way of life there (shocking, huh?).

I love reading! Did you know that already? I’m sure I’ve mentioned that I can't live without my Kindle. So, here’s what’s on my list of books I am planning to read over the summer.