I often come across brilliantly creative ideas and today I decided to share with you another great campaign that managed to change people’s behavior in a fun, new and unexpected way.
The Fun Theory, an initiative of Volkswagen, performed an impressive experiment to find out if people would choose the stairs over the escalator if there were a fun way of doing so. They succeeded. And they made people laugh.
What’s astonishing is that even after 3 years people are still talking about the campaign (I saw it in a tweet last week) and are commenting daily on YouTube, where it has ca. 18 million views. This only proves what an impact it has.
Enjoy the video!
Why do I love it?
- It’s clever and innovative.
- It’s simple because people love music.
- It’s exciting and engaging.
- It’s effective as it has an impact on people’s behavior.
- It's worth it.
- It’s fun and cool.
What do you think?
