I often come across brilliantly creative ideas and today I decided to share with you another great campaign that managed to change people’s behavior in a fun, new and unexpected way.

The Fun Theory, an initiative of Volkswagen, performed an impressive experiment to find out if people would choose the stairs over the escalator if there were a fun way of doing so. They succeeded. And they made people laugh.

What’s astonishing is that even after 3 years people are still talking about the campaign (I saw it in a tweet last week) and are commenting daily on YouTube, where it has ca. 18 million views. This only proves what an impact it has.

Enjoy the video! 

Why do I love it?

• It’s clever and innovative.
• It’s simple because people love music.
• It’s exciting and engaging.
• It’s effective as it has an impact on people’s behavior.
• It's worth it. 
• It’s fun and cool. 

What do you think?