74% of organisations globally conduct inbound marketing as their primary approach to marketing.

According to the research then, 26% of organisations are not using inbound marketing. Those that are, I'm sure that some of them are not necessarily doing it correctly. I've seen this first-hand during my consulting days. 

The purpose of this post is to help companies that want to understand how to get started with inbound marketing and those that want to sense check if they are implementing it correctly. 

To help, I'm relying on my friends over at IMPACT Branding & Design who have created a fantastic and detailed infographic that explains the steps you need to implement for your inbound marketing process. 

How to Get Started with Inbound Marketing [Infographic]

"At the crux of the case for Inbound PR is the notion that in combining public relations with inbound methodology, public relations becomes highly relevant in the current and likely future states of the market. An Inbound PR shop will be able to measure the value of its services; it will be able to easily leverage all things digital; it will have the tools to establish itself as an authority in its field and to counsel clients in becoming the leading thinkers in their own respective industries."

The above is a quote taken from the most comprehensive Amazon review I've seen. I feel grateful that this review was left for my Inbound PR book that dropped in April. 

In addition to the tons of quotes from the Amazon reviews, I've also collated 10 quotes from the book itself. 

You'll find them in this Slidedeck as well as in writing below. 

10 Quotes About Inbound PR

You have a great idea in your head and you really want to share it with the world. You think you should write a book because you feel like you're an expert in a certain field but you have no idea how to get started and what to do.

Writing a book sounds like such a complicated process and it'll probably take you years but you can't afford that because the world moves so fast. How do you make this happen?

Since I published my book in April, that's exactly what a lot of people ask me.

I run a learning session at HubSpot to answer those questions and as always, I don't want to hide this behind closed doors but I want to share it with the world. 

Instead of writing a nice, long post I thought it might be cooler to record a video where I go through the slides I used at HubSpot for that learning session. 

I cover 3 things:

Disclaimer: By no means do I claim to be an expert on writing and publishing books. I simply want to share with you my experience and what I've learned while I was going through this process.

How I Wrote a Book in 2 Months [Video]

Did you know that for 69% of marketers say that converting contacts/leads into customers is their top priority for the next 12 months? 

If your company is up-to-date with what's happening in our digital world, this shouldn't surprise you. 

But there are many more trends you need to be aware of and planning for if you want your business to be fit for the future.

I've said before that we at HubSpot love data and research. The State of Inbound 2018 is our most comprehensive resource on the current state of inbound marketing, sales strategy and operations. It's designed to be your go-to resource for strategic data and in addition to the global report, it has specific reports focused on ANZ, Asia, France, DACH and LatAm. 

I went through the global report and I want to share with you today some of the most important stats in my opinion that you need to take into consideration when you're planning for the future. 

15 Facts About the State of Inbound That You Can't Miss

We live in an inbound world where outbound no longer works. The traditional methods we’ve been so used to when doing PR are outdated simply because they are outbound.

There are two ingredients that you need if you want to make Inbound PR work: a different mindset (a methodology) and a tool stack (technology).

Let’s start with methodology.

When I began working on the Inbound PR concept, I felt that it would be helpful to have a visual that could easily explain some of the thought processes underlying the entire notion and the tactics that would make it work.

So I took the inbound marketing methodology and flipped it into its PR version, focusing on the media as the key persona. Let me throw a quick disclaimer here: Inbound PR can work for any stakeholder group: customers, media, employees, etc.

The Inbound PR Methodology