Iliyana's Blog

Why do I want to work in PR [2013 edition]

[fa icon="calendar"] 10-Jan-2013 10:00:00 / by Iliyana Stareva

As I’ve mentioned inWhy work in PR my blog posts review for last year, it turns out that my first post about why I wanted to work in PR was the most viewed one for 2012. It is also a topic that people extensively search for online and so are being referred to my blog. It’s no surprise then that I’ve decided to write an edition of this blog post every year. Here’s 2013!

It’s been a whole year since I wrote 2012 edition and since then things have changed a lot. I now have gathered months of practical experience in PR and social media and I am very happy to say that I have definitely chosen the right career path and PR is the profession for me.

Over the past few months during my PR internship I dived into agency life and I have learned a lot about writing, media relations, client liaison, social media communications, meeting deadlines, teamwork and many more. I must admit, PR is certainly a stressful profession! I am not surprised that according to a new research PR Executive is one of the top 10 most stressful jobs in the world along with firefighter, pilot and military.

On the bright side though, PR is on the rise! As this brilliant article in Management Today highlights, because “the world has changed and communications has become more immediate, more important and varied” and “incredibly transparent” PR is being put at the centre of businesses: “In the modern world... the most important commodity for a business is trust, and gaining trust is about giving people what they want. Who knows what people want? PRs do.” (I’m glad I chose this career :-))

So, enough with the talking, here are the (2013) reasons why I want to work in PR:

Why Work in PR: The 8 Reasons:

  • I love writing – and I’m good at it, be it writing press releases, features, case studies, blog posts, web copy or social media content. Just an example: I have so far managed to secure quite a lot of media coverage for clients. Oh, and let’s not forget my passion for languages – I love writing in all four languages I speak: English, German, Bulgarian and Spanish.
  • I love talking to the media and I love the thrill of successfully selling a story and then seeing it published (well, yes, it’s not cool that the article doesn’t carry your name, especially when it’s being published more or less word by word, but that’s just a small downside to all the great perks of PR).
  • I love social media – my biggest passion, indeed! I love engaging with audiences on Facebook, Twitter etc., and I love writing for blogs. It’s great to see when people start responding and liking your content. I also love teaching people how to use social media platforms and offering my advice how to best utilise social media for business purposes.
  • I love working in an agency – although I’ve never worked in-house, I must say that I really like being involved in projects for various clients from some very different industries. Each day at work is not only exciting that way, but agency life gives you the opportunity to learn so much about different businesses and you quickly become an expert in multiple areas, for example healthcare or laundry (bizarre, huh?).
  • I love that every day is different – in PR, especially consultancy work, you have so much to do, from writing press releases, talking to the media, scheduling social media content, drafting strategies, pitching, copywriting, admin work... The day of a PR pro is always exciting, challenging and fast-moving! You have to be really good at multitasking in order to finish your daily to-do lists. I’m glad I am good at it.
  • I love planning – whenever I have a task to finish, I always make a plan of my activities first because I like working in a structured and timely way. It’s always great to see how your ideas progress.
  • I love analysing – in line with the previous one, I love performing research and analysis into campaigns and activities to see if goals have been achieved and if I have followed my plan. There’s no bigger work satisfaction than seeing how your efforts have shown successful results.
  • I love communications – I’ve always liked getting to know people better, and this is exactly what PR has offered me. Having to communicate with clients, the media, other publics, your colleagues on a daily basis is a great experience to improve your people skills.

Does this convince you of my love for PR?


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Topics: Public Relations, Personal Development

Iliyana Stareva

Written by Iliyana Stareva

Iliyana Stareva is the author of Inbound PR - the book that is transforming the PR industry. She's also a keynote speaker and a consultant in inbound and digital for fast-growing companies and agencies. Currently, Iliyana is Chief of Staff to the EMEA President at ServiceNow. Before that, she held global and EMEA-wide positions at Cisco and HubSpot. She is also certified by the PMI as a Project Management Professional (PMP)®. In her free time, you can find Iliyana writing for her blog, dancing salsa or travelling the world.

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