Iliyana's Blog

Why do I want to work in PR?

[fa icon="calendar"] 13-Jan-2012 10:19:00 / by Iliyana Stareva

First of all, what is Public Relations? Why work in PR

The Public Relations Society of America (PRSA) defines it as a mean that “helps an organization and its publics adapt mutually to each other” (they are now looking for a new, more precise definition however).

For me PR is all about communicating and building relationships.

Recently, PR Daily posted an article highlighting that being a PR executive is the seventh most-stressful job in the US. So, why do I want to work in PR? Very simple: because I like it and it suits me. Of course, the next logical question is “Why?”

So, why do I want to work in PR? Here are the reasons:

  • I like writing (in all 4 languages I speak).
  • I like planning, organizing and structuring my work and day-to-day activities. I pay attention to the smallest details and yes, I am an absolute perfectionist (you tell me if that’s good or not).
  • I like researching, reading and staying up to date.
  • I like learning new things because I am very, very curious and a quick learner.
  • I like meeting new people from any background and getting to know them.
  • I like listening to people and I always try to understand their problems or desires and then help them.
  • I like using new media tools. Social media is one of my biggest passions and thanks to it I discovered PR.
  • I like challenges and I am always ready to take on a new one because I am quite flexible and can easily adapt to new situations (I do like security though too - that’s why I plan so much).

What I find extremely attractive is that the profession is so diverse, everything changes so quickly and every day is different. Such a dynamic environment is certainly very exciting, but maybe a little bit stressful too. However, I can multitask and deal with pressure, so I guess I will manage to cope with it.

You might be asking yourself “What? How does she even know she wants to work in PR when she doesn’t really have much practical experience?” This may be so, nevertheless I am very passionate about PR, I research, I go to workshops, seminars and lectures, I read a lot online and offline and I always try to put my knowledge into practice with my university projects and when helping one of our family businesses.

Think about it: You are certainly interested in something, whether it's a hobby, music, art etc., as much as I am in PR and when you are passionate about something, you want to learn as much as possible and to constantly get better and better because you simply enjoy doing it without it being an obligation. My enthusiasm and determination is what pushes me forward to becoming a PR girl.

Well, in a few years I’ll let you know how it all turned out, but I am pretty sure I am making the right choice and I know I’ll enjoy my future PR days.

PR pros, why did you choose the profession?


P.S. Let’s not also forget that the industry is gaining strength, which means more opportunities.


Want to find out if PR is the right career for you? Try the PR Profile Fit Test! Download it for free by clicking on the image below!




Topics: Public Relations, Personal Development

Iliyana Stareva

Written by Iliyana Stareva

Iliyana Stareva is the author of Inbound PR - the book that is transforming the PR industry. She's also a keynote speaker and a consultant in inbound and digital for fast-growing companies and agencies. Currently, Iliyana is Chief of Staff to the EMEA President at ServiceNow. Before that, she held global and EMEA-wide positions at Cisco and HubSpot. She is also certified by the PMI as a Project Management Professional (PMP)®. In her free time, you can find Iliyana writing for her blog, dancing salsa or travelling the world.

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