An anonymous company executive once said: “Profit is like health. You need it, and the more the better. But it’s not why you exist.” I would agree with this quote 100%. A successful company is not defined by its profits. Especially today, with resources becoming more finite, companies need to reevaluate the core of their business purposes – is it simply just profits that matter, or is it finding a win-win solution that would correspond with the triple bottom line ‘people, planet, profit?’

In my opinion, Milton Friedman’s philosophy “the social responsibility of business is to increase its profits” no longer holds true because society increasingly demands corporate conscience.

Understanding how business and society are interlinked is now crucial; companies need to find win-win solutions for both as the Earth’s resources are becoming scarcer. It is not about reducing consumption, but about finding sustainable alternatives that benefit nature, our community and organisations.