Does the headline surprise you? It doesn’t really sound like the usual topics that I write about – PR, social media, marketing. And that’s true because today I want to dig deeper and put you on a journey that will help you learn so much about our current crises and the reasons behind it.
How am I going to do that? Well, I want to present to you my new infographic – number five in my arsenal of infographics – this time in collaboration with Giles Hutchins, author of The Nature of Business and The Illusion of Separation, the latter being the focus of the infographic.
But before I get to the visual itself, I want to tell you the story behind it and how I got to work on this project with Giles.
About three years ago, Giles held a guest lecture at Plymouth University about 'The Firm of The Future'. It was his talk that for the first time opened my eyes to our current reality and sparked my interest in sustainability. He spoke about the challenges we and our planet are facing and that today’s business paradigm is unsustainable. What followed after that for me was an entire research about sustainability and the use of social media communications.