As some of you may know, I am currently writing my dissertation about social media’s impact on PR (any PR pros reading this, how about you help me with my survey?).

For the past few weeks I’ve been ‘diving’ into a number of books and other sources to learn more about the profession and see how it has evolved over the years. Accidentally I even found a recent video, which highlights the history of Public Relations. I may not agree very much with the facts shown in the beginning, telling us that PR began way back in 49 BC. Maybe so, but rather unconsciously and not as a planned strategic tool; it wasn’t until the end of the 19^th and the beginning of the 20^th century and the emergence of the media when PR came along as an ‘official’ discipline.  

First of all, what is Public Relations?

The Public Relations Society of America (PRSA) defines it as a mean that “helps an organization and its publics adapt mutually to each other” (they are now looking for a new, more precise definitionhowever).

For me PR is all about communicating and building relationships.

Recently, PR Daily posted an article highlighting that being a PR executive is the seventh most-stressful job in the US. So, why do I want to work in PR? Very simple: because I like it and it suits me. Of course, the next logical question is “Why?”