Have you ever struggled to get a 'yes' to your proposal from your boss (or anyone else for that matter)?
I have. It's hard to persuade someone else to do what you want or to agree to the approach you are proposing so that you can execute.
The more you move up in a company and the bigger the company becomes (i.e. a corporation), the more important it becomes to build a business case and present it in front of the right person in the right way in order to get out what you want for your next steps. It's the same if you work in an agency and need your client's buy-in.
I spend a lot of my time at my job doing exactly that. I wouldn't say I've mastered this but I've certainly learned a few things.
And as always, I learn by reading, listening to videos and of course, by doing.
Today, I want to share with you the key learnings from a video and a slideshare that I came across on executive presentations that get you an executive 'yes'. In addition, I'll share some of my own experience too.