On the scale of one to ten, with ten meaning "extremely" and one meaning "not at all", how successful would you say you are? How accomplished do you feel? How satisfied are you with your career and professional life? I hope your answers lie somewhere close to ten. Now, let me ask you some more questions: How stressed would you say you are? How satisfied are you with your relationships and personal life? How happy are you?

If you gave all those questions an answer close to ten, congratulations! You are one of the very few lucky people in this world who's got it all!

Now, let's talk about the rest of us - the ones who still feel there's something missing, there's something to improve, there's something more to do and work on so that we feel truly accomplished and happy at the same time.

That journey towards true happiness in our personal as well as our professional lives starts with our definition of success, or the way society as a whole pictures what success should look like. And for the past decades that picture has unfortunately been rather distorted.

This is one of the messages of Arianna Huffington's, founder and president of the Huffington Post and best-selling author, new book "Thrive: The Third Metric to Redefining Success and Creating a Life of Well-Being, Wisdom, and Wonder".

Having been deeply inspired by Arianna's commencement speech at Smith College, I was eager to start reading the book the minute my pre-order was delivered on my Kindle. And I loved it.

The way the book

18 February was my one-year anniversary at my current agency Brandzeichen. This was an important milestone for me to look back and think about what I've done, learned, experienced and achieved during that year at one of the fastest growing brand communications agencies in Germany. It's also a great cornerstone to relate those experiences to my passion for PR and social media and to why exactly I am pursuing a career in the industry.

As I've said before, it seems that quite a few of my readers find my blog by googling "why work in PR".

What is it really to work in PR?

I tell you, it is difficult to explain... It's challenging, it's exciting, it's fast moving, it's dynamic, it's always changing - yes, yes, I've already explained that in my previous "why do I want to work in PR" editions here and here.

The reasons I've listed in those two posts are still relevant today, but because I do not want to repeat myself and because I want to reflect this post more to what I've learned over the past year, here are the '2014' reasons why I want to work in PR and in social media in particular (my current job role is a Social Media Account Manager after all):

7 Reasons Why I Want to Work in PR: 

With the advent of the New Year it’s time to have a look back at what’s happened and what we’ve learned during the previous year. I started this blog two years ago and it’s important for me to reflect on its performance in 2013 and make a comparison with 2012. Only so will I be able to see what’s worked and what hasn’t, what you’ve liked and read the most and so this will allow me to focus exactly on that content that you, my readers, are most interested in.

2013 was the year of many firsts in my life – many of those events I’ve shared with you here:

• I graduated with a Double Degree Bachelor in International Business, having submitted my second dissertation about social media for sustainability communications.
• I started my first full-time job as a Social Media Account Manager at Brandzeichen – a Communications Consultancy in Düsseldorf, part of the Ketchum network.
• I published my first book, and then my second too, only at the age of 23.
• I was mentioned in the bestselling PR and social media book Share This Too as the only woman among the five students listed as early social media adopters and pioneers in “making a name for themselves and kick-starting their careers through blogging and other forms of media.”
• I created yet another infographic, and then another one, which I am very proud of as I have so managed to improve my skills in developing visual content.
• I had the first contributed post published on my blog after my Google Page Rank jumped up significantly – this is, I think, the first step towards monetising the blog.

At the end of my first year of blogging

My previous blog post about the psychology of social commerce was inspired and pretty much directed by one of the chapters from Brian Solis’ latest book: “What’s the Future of Business?: Changing the Way Businesses Create Experiences” (#WTF). I mentioned there that I was going to share with you my impressions from the entire book and this is what this post is about. (To see how his other work and books have inspired me, check out this blog post here too.)

Brian Solis has a way with words. His thoughts are so brilliant and well put that I find it extremely difficult to rephrase them (bear in mind, I am not native in English), so I’m never happy with the outcome. Which is why I chose to share with you my favourite quotes from his book. I hope you enjoy them! And please do tell me which ones are your favourite. Feel free to suggest more in addition to the list I’ve compiled! :)

Here we go:

Because I work in social media and communications I know how difficult it is to deal with negative reviews of products or clients, which is why I purposefully try not to express my anger or dissatisfaction with such on the Social Web. However, I recently had a terrible experience (well, I am still having it, as it has not yet been resolved) and it is such a good example of how NOT to do customer service via social media that I couldn’t resist telling you about it.

First, I’d like to ask you a question: Was there a time when you didn’t have internet at home for a while? How long was that and how did you feel?

I just set a record – over two weeks without internet connection! I’ve never been without internet at home for so long… Well, yes, I do have internet on my smartphone, but that’s not enough – you just can’t do everything on it, in many cases a laptop is naturally the preferable device, like for example when writing and publishing a blog post. (If you wonder how I am posting this story, I bought one of those internet USB sticks from Tchibo for this month, although the limit is almost gone and it’s unbelievably slow…)

So, what happened?