Do you like beer? I sure do – it’s so refreshing, especially in the summer. Well, even if you don’t drink beer, I think you’ll find Heineken’s campaign during the Open’er Music Festival in Gdynia, Poland quite refreshing.

What do you do at such festivals? You are there to enjoy the music, have fun and meet new people. Knowing this, the Dutch brewing company decided to give the music lovers an easy and entertaining way to connect with each other – the U-Code, a personalized QR code that entails your own message (if you don’t know what QR codes are, here's a good article). The aim was to introduce Heineken’s new brand message “Open your world”. 

A few days ago I came across an interesting whitepaper by LEWIS PR about the social media challenges brands and organisations are facing globally. The main emphasis is on the fact that nowadays “every brand is a global brand”.

Thanks to the internet and social media buyers can easily learn about companies and their products, they can interact with them as well as with other customers and most importantly they can express their own opinions. Organisations on the other hand have to listen to these multicultural, multilingual voices and correspondingly respond. The paper looks at the challenges of a multinational social media strategy, that works across borders, but also suggests some ideas how to cope with them, so I thought I should briefly present these to you.

Here it goes:

First of all, what is Public Relations?

The Public Relations Society of America (PRSA) defines it as a mean that “helps an organization and its publics adapt mutually to each other” (they are now looking for a new, more precise definitionhowever).

For me PR is all about communicating and building relationships.

Recently, PR Daily posted an article highlighting that being a PR executive is the seventh most-stressful job in the US. So, why do I want to work in PR? Very simple: because I like it and it suits me. Of course, the next logical question is “Why?”

Hello and welcome to my first blog!