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Simon Cliffe

Simon Cliffe is Founder and Director of Branch Road, a storytelling agency specialising in content marketing, customer advocacy and PR. Working with clients such as Dropbox, Oracle and ServiceNow. He started his career as a broadcast journalist at ITN, IRN and Virgin Radio, then moved on to became Group Director of Radio and Digital News at GWR where he managed Europe’s biggest team of award-winning commercial radio journalists.

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Lights, Camera, Action: How Video Can Boost Your Inbound PR Strategy

[fa icon="calendar'] 14-May-2019 09:00:00 / by Simon Cliffe posted in Marketing, Inbound PR

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This is a guest post by Simon Cliffe from Branch Road.

Recently my wife tasked me with booking the family summer holiday. I have a 40-minute train journey into work, so a perfect window for doing research.

Typing ‘family summer holiday’ into Google, I was bombarded by zillions of search results recommending holidays from Costa Brava, to Malta, Crete, Mexico and so many more.

After five minutes of flicking through the various web pages, I felt overwhelmed and confused. Then for the rest of the day, I was followed around by an online advert trying to convince me to book a cruise.  

Sound familiar? 

For consumers, the colossal amount of content, PR and marketing messages out there can be quite a turn off. We’re busy people and we don’t have time to sift through it all. For brands, cutting through the data deluge and attracting our attention in a meaningful way, has become a real challenge. So, how do you do it?

The power of video storytelling

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