Clap if you agree: PR's biggest challenge throughout its entire existence has been measurement. 

I wish I could hear you. 

But I'm sure that pretty much everyone who works in the PR industry would agree. 

A few weeks ago, I had the pleasure of participating in Paul Sutton's podcast where we spoke about Inbound PR and how it presents "a methodology for public relations that moves the conversation firmly away from being one about reputation management to being one about the bottom line."

What prompted this post was Paul's latest episode with Kate Hartley where they summarised the entire season of the podcast show. A lovely conversation about humanity and vulnerability, about our core as people and what drives us that you should listen to as well. 

Inbound PR popped up as part of the discussion too around minute 17:30

Account-Based Marketing (ABM) has been a popular term over the last few years with a lot of companies jumping on it. 

I came across a great article from one of our agency partners at HubSpot about ABM and decided to run a whole post on it. 

However, I thought it would be best to rely on the experts on the topic so I picked up some of the best articles about ABM from our agency partners who really are the masters of ABM as they implement it day in and day out for clients. 

Everything You Need to Know About Account-Based Marketing 

What is Account-Based Marketing

It's time for another "Why Work in PR?" interview and I'm delighted to introduce you today to Rafal Salak who will share with us his exciting PR career story in software and offer key advice for students and young professionals who want to learn more about the industry and how to get into it, especially if wanting to work in tech. 

I'm a big fan of Prowly where Rafal works. We've never met but we've been in touch through email or Twitter many times for various projects, initiatives or simply to share ideas.

Before you move onto the interview, don't forget to follow Rafal on Twitter. 

(If you've missed any of the previous interviews, you can take a look as well: Richard Bailey, Pippa Hanson, Jessica Hodkinson, Chryssa Skodra, Farzana Baduel, Scott Guthrie, Sarah Hall, Angharad Welsh, Alex May and Maria Gergova-Bengtsson.) 

Why Work in Public Relations: Interview with Rafal Salak

74% of organisations globally conduct inbound marketing as their primary approach to marketing.

According to the research then, 26% of organisations are not using inbound marketing. Those that are, I'm sure that some of them are not necessarily doing it correctly. I've seen this first-hand during my consulting days. 

The purpose of this post is to help companies that want to understand how to get started with inbound marketing and those that want to sense check if they are implementing it correctly. 

To help, I'm relying on my friends over at IMPACT Branding & Design who have created a fantastic and detailed infographic that explains the steps you need to implement for your inbound marketing process. 

How to Get Started with Inbound Marketing [Infographic]

"At the crux of the case for Inbound PR is the notion that in combining public relations with inbound methodology, public relations becomes highly relevant in the current and likely future states of the market. An Inbound PR shop will be able to measure the value of its services; it will be able to easily leverage all things digital; it will have the tools to establish itself as an authority in its field and to counsel clients in becoming the leading thinkers in their own respective industries."

The above is a quote taken from the most comprehensive Amazon review I've seen. I feel grateful that this review was left for my Inbound PR book that dropped in April. 

In addition to the tons of quotes from the Amazon reviews, I've also collated 10 quotes from the book itself. 

You'll find them in this Slidedeck as well as in writing below. 

10 Quotes About Inbound PR