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Georgi Todorov

Georgi Todorov is a digital marketer. He recently started his own blog about digital marketing DigitalNovas. His passion is to help beginners to start and grow a successful online business. Hit him up on Twitter @GeorgiTodorovBG anytime.

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How to Find Micro-Influencers (And Why You Need Them)

[fa icon="calendar'] 22-Aug-2017 08:30:00 / by Georgi Todorov posted in Public Relations, Marketing, Inbound PR

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This is a guest post by Georgi Todorov

Marketers are already well-versed when it comes to working with celebrity influencers. After all, who wouldn’t want Kim Kardashian to show their product in one of her photos?

But the truth is, working with traditional influencers is often cost-prohibitive and inefficient, and it’s simply out of reach for many smaller businesses. That’s where micro-influencers come in – those slightly less famous people who still have a huge amount of influence (and followers) in their niche.

Defining micro-influencers as those with under 30,000 followers, Adweek explains that they deliver a 60% higher engagement rate and are 6.7x more cost effective. Convince & Convert, meanwhile, reminds us that micro-influencers also have more targeted audiences, which allows them to aim for relevance when it comes to the brands that they work with. In addition, influencer marketing is the fastest growing channel for customer acquisition.

And it really works. Let me show you one example:

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