Iliyana's Blog

The 2017 Visual Content Marketing Statistics You Can't Miss

[fa icon="calendar"] 24-Jan-2017 08:30:00 / by Iliyana Stareva

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By 2017, video content will represent 74% of all internet traffic.

I can't say that I'm surprised. 

Visual content was the biggest marketing trend for me for 2016. There were a lot of people and businesses jumping on it, particularly on the use of video or social networks that support videos and cool visuals such as Snapchat and Instagram. 

We've heard a lot about video during INBOUND16 as well where visuals and video were prominent more or less in every talk. 

Venngage went a step further and gathered the insights from marketing people about visual trends and put the results into a handy infographic that I want to show you today. (Disclaimer: I took part in the survey too.)

Here are some of the most interesting findings: 

  • In 2016, 53% of marketers say that 91 to 100% of the content they've published contained visuals. 
  • From 2015 to 2016, the use of visual content increased by 130%. 
  • 35% of marketers used stock photos, 30% produced infographics in 2016, 15% videos. 
  • For 41% infographics had the most engagement, videos were at 20% and stock photos only at 7%.
  • For 37% creating engaging visuals consistently was the biggest challenge.
  • 61% of marketers said that visual marketing is absolutely necessary in 2017.  
  • 36% stated that they'll spend more than a third of their budgets on visual marketing. In 2016, the majority spent less than 10% of the budget. 

Check out the infographic for the rest:

Visual Marketing Statistics for 2017 [Infographic]

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Which is the most significant statistic for you?


Topics: Inbound Marketing

Iliyana Stareva

Written by Iliyana Stareva

Iliyana Stareva is Principal I Channel Consultant at HubSpot, helping partner agencies grow their businesses with inbound marketing and position themselves as thought leaders in their fields. She spends her free time dancing salsa or writing about PR, social media, communications and sustainability, expertise gathered from years of agency experience working for PR and social media consultancies in Germany and in the UK.

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