---
title: The 2017 Visual Content Marketing Statistics You Can't Miss
description: You can no longer do marketing without visual content. Infographics, videos, Snapchat are all on the rise because of consumers. Here's what marketers think.
image: http://www.iliyanastareva.com/hubfs/visual%20marketing%20statistics%202017.jpg
---

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## [The 2017 Visual Content Marketing Statistics You Can't Miss](https://www.iliyanastareva.com/blog/visual-content-marketing-statistics)

 [fa icon="calendar"] 24-Jan-2017 09:30:00 / by [Iliyana Stareva](https://www.iliyanastareva.com/blog/author/iliyana-stareva)

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![visual marketing statistics 2017.jpg](http://www.iliyanastareva.com/hs-fs/hubfs/visual%20marketing%20statistics%202017.jpg?width=700&height=299&name=visual%20marketing%20statistics%202017.jpg)

By 2017, video content will represent [74% of all internet traffic](http://www.kpcb.com/internet-trends).

I can't say that I'm surprised. 

Visual content was the biggest marketing trend for me for 2016. There were a lot of people and businesses jumping on it, particularly on the use of video or social networks that support videos and cool visuals such as Snapchat and Instagram. 

We've heard a lot about video during [INBOUND16](https://www.iliyanastareva.com/blog/3-big-key-learnings-from-inbound16) as well where visuals and video were prominent more or less in every talk. 

[Venngage](https://venngage.com/blog/visual-content-marketing-statistics/) went a step further and gathered the insights from marketing people about visual trends and put the results into a handy infographic that I want to show you today. (Disclaimer: I took part in the survey too.)

Here are some of the most interesting findings: 

- In 2016, 53% of marketers say that 91 to 100% of the content they've published contained visuals. 
- From 2015 to 2016, the use of visual content increased by 130%. 
- 35% of marketers used stock photos, 30% produced infographics in 2016, 15% videos. 
- For 41% infographics had the most engagement, videos were at 20% and stock photos only at 7%.
- For 37% creating engaging visuals consistently was the biggest challenge.
- 61% of marketers said that visual marketing is absolutely necessary in 2017.  
- 36% stated that they'll spend more than a third of their budgets on visual marketing. In 2016, the majority spent less than 10% of the budget. 

Check out the infographic for the rest:

### Visual Marketing Statistics for 2017 [Infographic]

![10 visual marketing stats 2017.png](https://www.iliyanastareva.com/hs-fs/hubfs/10%20visual%20marketing%20stats%202017.png?width=711&height=3860&name=10%20visual%20marketing%20stats%202017.png)

 

Which is the most significant statistic for you?

 

 Topics: [Inbound Marketing](https://www.iliyanastareva.com/blog/topic/inbound-marketing)

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#### Written by [Iliyana Stareva](https://www.iliyanastareva.com/blog/author/iliyana-stareva)

Iliyana Stareva is a thought leader in Customer Success and AI. She’s the author of Inbound PR, a keynote speaker, and currently leads Customer Health for EMEA at ServiceNow. Iliyana has held global and regional roles at ServiceNow, Cisco, and HubSpot, spanning customer experience, operations, and digital transformation.

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