Iliyana's Blog

The 2017 Visual Content Marketing Statistics You Can't Miss

[fa icon="calendar"] 24-Jan-2017 09:30:00 / by Iliyana Stareva

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By 2017, video content will represent 74% of all internet traffic.

I can't say that I'm surprised. 

Visual content was the biggest marketing trend for me for 2016. There were a lot of people and businesses jumping on it, particularly on the use of video or social networks that support videos and cool visuals such as Snapchat and Instagram. 

We've heard a lot about video during INBOUND16 as well where visuals and video were prominent more or less in every talk. 

Venngage went a step further and gathered the insights from marketing people about visual trends and put the results into a handy infographic that I want to show you today. (Disclaimer: I took part in the survey too.)

Here are some of the most interesting findings: 

  • In 2016, 53% of marketers say that 91 to 100% of the content they've published contained visuals. 
  • From 2015 to 2016, the use of visual content increased by 130%. 
  • 35% of marketers used stock photos, 30% produced infographics in 2016, 15% videos. 
  • For 41% infographics had the most engagement, videos were at 20% and stock photos only at 7%.
  • For 37% creating engaging visuals consistently was the biggest challenge.
  • 61% of marketers said that visual marketing is absolutely necessary in 2017.  
  • 36% stated that they'll spend more than a third of their budgets on visual marketing. In 2016, the majority spent less than 10% of the budget. 

Check out the infographic for the rest:

Visual Marketing Statistics for 2017 [Infographic]

10 visual marketing stats 2017.png


Which is the most significant statistic for you?


Topics: Inbound Marketing

Iliyana Stareva

Written by Iliyana Stareva

Iliyana Stareva is the author of Inbound PR - the book that is transforming the PR industry. She's also a keynote speaker and a consultant in inbound and digital for fast-growing companies and agencies. Currently, Iliyana is Chief of Staff to the EMEA President at ServiceNow. Before that, she held global and EMEA-wide positions at Cisco and HubSpot. She is also certified by the PMI as a Project Management Professional (PMP)®. In her free time, you can find Iliyana writing for her blog, dancing salsa or travelling the world.

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