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Traditional vs. Social Media: The Trust Shift [Infographic]

[fa icon="calendar"] 11-Jun-2013 07:45:00 / by Iliyana Stareva

Since the emergence of online andmillenials' most trusted news sources social media there has been a steady decline in the use of traditional media – newspapers, TV, radio. It’s no surprise that this ‘revolution’ has mainly been driven by the younger generation, namely those who have grown up with social – the so called ‘digital natives.’ These new channels have massively gained in importance and have now become trusted sources for various types of information and news among consumers.

A new research of how Generation Y (or millennials, i.e. those aged 14-30) substantiates exactly this shift in social news sources:

  • 68% of millennials rely on social media for news, only 33% on newspapers;
  • however, millennials place great importance on the accuracy of information and currently 66% are not confident the news they receive is accurate (so brands transparency is crucial!).

What these figures and the ones below in the infographic show is that there has been a fundamental shift in trust in news sources – social media has surpassed traditional media.

I, as a millennial, fully admit that I only read online. The funny part is though that most of the time I don’t even look for news, it finds me, news comes directly to me via my social media channels (mainly through Twitter, Facebook and LinkedIn).

So for those saying that Facebook is dying this is just another proof that it is not and that it remains one of the most relevant online channels for us millennials.

Others will tell you that traditional media is dying. Considering the above numbers it certainly is becoming less relevant. What do you think?

How do you follow the news?

(Click on the infographic for a larger view)

Infographic_millenials and trust in media

Infographic by Youth Pulse


Topics: Social Media

Iliyana Stareva

Written by Iliyana Stareva

Iliyana Stareva is the author of Inbound PR - the book that is transforming the PR industry. She's also a keynote speaker and a consultant in inbound and digital for fast-growing companies and agencies. Currently, Iliyana is Program Manager in the Chief of Staff office for CX EMEAR at Cisco where she is the operational leader for all things Customer Success. In her previous roles at HubSpot, she led major cross-functional change for the global Partner Program with her detail-oriented approach to project management and advised hundreds of agencies on how to transform their businesses with inbound and digital. During that time, she earned the globally recognised Project Management Professional (PMP)® certification by the PMI. In her free time, you can find Iliyana writing for her blog, dancing salsa or travelling the world.

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