Iliyana's Blog

The 36 Facebook Personalities - Which One Are You?

[fa icon="calendar"] 19-Nov-2012 10:00:00 / by Iliyana Stareva

As the largest social media platform, Facebook has now reached more than 1 billion users worldwide. If the network were country, it would’ve been the third largest after China and India. Imagine what a mix of personalities, interests, understandings and beliefs this massive group of interconnected people contains!

The other day I came across a presentation that shows just that – a classification of the types of people using Facebook to interact with brands. It’s a fascinating and funny categorisation created by the digital agency Soap Creative. According to them there are actually 36 different Facebook fans.

As the agency said, “Like any large ecosystem, Facebook’s billion-strong audience presents a fascinating glimpse into the sheer variety of fans that swarm to brand pages like African fauna around a watering hole. While many are relatively benign, and some are downright pleasant, there do exist various types that have the potential to drive one to drink.”

Here are some of the characters:

I believe the categorisation is actually quite accurate and gives some good insights into what role each of these types plays in the social engagement on the platform. This can give brands a better idea of who they are dealing with on their Facebook page and potentially how to address any issues.

Ready to laugh? Here’s the full list: 

[embed width="550" height="450"]http://www.slideshare.net/soapcreative/36-faces-of-facebook-fans-the-good-the-bad-and-the-ugly-15062498/[/embed] 

Which one are you? Or are you a Facebook chameleon with many different faces? 

 

Topics: Social Media

Iliyana Stareva

Written by Iliyana Stareva

Iliyana Stareva is the author of Inbound PR - the book that is transforming the PR industry. She's also a keynote speaker and a consultant in inbound and digital for fast-growing companies and agencies. Currently, Iliyana is Chief of Staff to the EMEA President at ServiceNow. Before that, she held global and EMEA-wide positions at Cisco and HubSpot. She is also certified by the PMI as a Project Management Professional (PMP)®. In her free time, you can find Iliyana writing for her blog, dancing salsa or travelling the world.

Subscribe here!

New call-to-action

Get Social

inbound-pr-winner-new-pr-books
Iliyanas_Blog_among_50_PR_Blogs Chosen_by_Graduates.jpg

Popular Posts

Public Relations Today

Want to talk?

iliyanastareva

I'm always happy to chat about how we can work together. Get in touch with me and start the conversation. I'd love to hear from you.

Contact Me