---
title: The 36 Facebook Personalities - Which One Are You?
description: A really funny and insightful categorisation of the 36 different types of people that use Facebook and how they interact with brands.
image: https://www.iliyanastareva.com/hs-fs/file-2171356069-jpg/blog-files/facebookmobile-765x429.jpg
---

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## [The 36 Facebook Personalities - Which One Are You?](https://www.iliyanastareva.com/blog/the-36-facebook-personalities-which-one-are-you)

 [fa icon="calendar"] 19-Nov-2012 10:00:00 / by [Iliyana Stareva](https://www.iliyanastareva.com/blog/author/iliyana-stareva)

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As the largest social media platform, Facebook has ![](https://www.iliyanastareva.com/hs-fs/file-2171356069-jpg/blog-files/facebookmobile-765x429.jpg)now reached more than 1 billion users worldwide. If the network were country, it would’ve been the [third largest](http://iliyanastareva.com/the-social-media-revolution-it-will-shock-you/) after China and India. Imagine what a mix of personalities, interests, understandings and beliefs this massive group of interconnected people contains!

The other day I came across a presentation that shows just that – a classification of the types of people using Facebook to interact with brands. It’s a fascinating and funny categorisation created by the digital agency [Soap Creative](http://www.soapcreative.com/). According to them there are actually 36 different Facebook fans.

As the agency said, “Like any large ecosystem, Facebook’s billion-strong audience presents a fascinating glimpse into the sheer variety of fans that swarm to brand pages like African fauna around a watering hole. While many are relatively benign, and some are downright pleasant, there do exist various types that have the potential to drive one to drink.”

Here are some of the characters:

![](https://www.iliyanastareva.com/hs-fs/file-2171356079-jpg/blog-files/the-mobile-user.jpg)

![](https://www.iliyanastareva.com/hs-fs/file-2171356089-jpg/blog-files/the-expert.jpg)

![](https://www.iliyanastareva.com/hs-fs/file-2171356099-jpg/blog-files/the-client-terrifying-advocate.jpg)

![](https://www.iliyanastareva.com/hs-fs/file-2171356109-jpg/blog-files/the-too-lazy-to-reader.jpg)

![](https://www.iliyanastareva.com/hs-fs/file-2171356119-jpg/blog-files/the-eager-photo-subject.jpg)

I believe the categorisation is actually quite accurate and gives some good insights into what role each of these types plays in the social engagement on the platform. This can give brands a better idea of who they are dealing with on their Facebook page and potentially how to address any issues.

Ready to laugh? Here’s the full list: 

[embed width="550" height="450"]http://www.slideshare.net/soapcreative/36-faces-of-facebook-fans-the-good-the-bad-and-the-ugly-15062498/[/embed] 

Which one are you? Or are you a Facebook chameleon with many different faces? 

 

 Topics: [Social Media](https://www.iliyanastareva.com/blog/topic/social-media)

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#### Written by [Iliyana Stareva](https://www.iliyanastareva.com/blog/author/iliyana-stareva)

Iliyana Stareva is a thought leader in Customer Success and AI. She’s the author of Inbound PR, a keynote speaker, and currently leads Customer Health for EMEA at ServiceNow. Iliyana has held global and regional roles at ServiceNow, Cisco, and HubSpot, spanning customer experience, operations, and digital transformation.

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