Over the past decades companies have gained enormous power – some have become more powerful and resourceful than entire countries. Just think of Nestle or Procter & Gamble; you probably don’t even know that you are using products and brands that belong to one of those organisations. Yesterday I came across a chart I had to share with you – it illustrates just how strong and influential corporations are today.
The chart below shows how exactly 10 (yes, just 10!) global corporations control almost everything we buy; from food to household products to clothes.
Isn’t that fascinating?
Only 10 giant multinationals determine the purchase choices we make through a massive network of parent companies.
(Click on the image for a larger view)
Procter & Gamble for one is the world's largest multinational consumer goods company with operations in 70 countries. The giant serves approximately 4.8 billion people around the world with its brands and, as you can see in the chart or here, it owns a massive portfolio of renowned brands.
Nestle, on the other hand, is the world’s biggest food company with more than 8,000 brands in its network, however not just food manufacturers, but also for example shampoo giant L'Oreal or clothing brand Diesel.
Reddit called the chart “The Illusion of Choice”, which I think is extremely accurate – we spend lots of time at the supermarket or drug store supposedly choosing what product to buy and which brand to trust, often not realising that we are comparing goods that belong to the same corporation (and therefore are probably quite similar in substance and output).
Scary reality, if you ask me, but still full of opportunities.
What do you think? What if in the future these giants were to merge in just one?
Image courtesy of Stuart Miles at FreeDigitalPhotos.net