Iliyana's Blog

Push to Add Even More Drama

[fa icon="calendar"] 26-Jan-2013 10:10:00 / by Iliyana Stareva

Remember the famous TNT Drama campaign in Belgium I shared with you last year? Yes, that one, with the amazingly surprising and shocking end that left you breathless and laughing? Well, TNT has now produced the second guerrilla marketing stunt of its drama series, as I am naming them now (hopefully we'll see more in the future).

The sequel took place in the Netherlands to promote the launch of the TV channel in the country. The video has already reached more than 1 million views in less than two days!

This time the campaign involved the public into all the ‘drama.’ It’s really entertaining to watch the people, who were drawn into the action, not understanding what’s going on around them.

I’ll stop talking now because I don’t want to ruin it for you; just watch it for yourself!


I must say I like the first stunt in Belgium more, but I still admit that deciding to ‘repeat’ the ‘Push to Add Drama’ campaign is certainly a brilliant idea. The second video will generate a lot of noise only due to the fact that it’s being related to the first stunt.

Let’s see how much attention the sequel will get.

Which one of the two campaigns is your favourite?

Topics: Creative Campaigns

Iliyana Stareva

Written by Iliyana Stareva

Iliyana Stareva is the author of Inbound PR - the book that is transforming the PR industry. She's also a keynote speaker and a consultant in inbound and digital for fast-growing companies and agencies. Currently, Iliyana is Chief of Staff to the EMEA President at ServiceNow. Before that, she held global and EMEA-wide positions at Cisco and HubSpot. She is also certified by the PMI as a Project Management Professional (PMP)®. In her free time, you can find Iliyana writing for her blog, dancing salsa or travelling the world.

Subscribe here!

New call-to-action

Get Social

Iliyanas_Blog_among_50_PR_Blogs Chosen_by_Graduates.jpg

Popular Posts

Public Relations Today

Want to talk?


I'm always happy to chat about how we can work together. Get in touch with me and start the conversation. I'd love to hear from you.

Contact Me