Remember the famous TNT Drama campaign in Belgium I shared with you last year? Yes, that one, with the amazingly surprising and shocking end that left you breathless and laughing? Well, TNT has now produced the second guerrilla marketing stunt of its drama series, as I am naming them now (hopefully we'll see more in the future).
The sequel took place in the Netherlands to promote the launch of the TV channel in the country. The video has already reached more than 1 million views in less than two days!
This time the campaign involved the public into all the ‘drama.’ It’s really entertaining to watch the people, who were drawn into the action, not understanding what’s going on around them.
I’ll stop talking now because I don’t want to ruin it for you; just watch it for yourself!
I must say I like the first stunt in Belgium more, but I still admit that deciding to ‘repeat’ the ‘Push to Add Drama’ campaign is certainly a brilliant idea. The second video will generate a lot of noise only due to the fact that it’s being related to the first stunt.
Let’s see how much attention the sequel will get.
Which one of the two campaigns is your favourite?