PR Campaign Gives Free Shoes Away In Exchange For A Photo

[fa icon="calendar"] 02-Nov-2012 21:15:00 / by Iliyana Stareva

You may already know what a fashion fan I am, but my shoe addiction is unrivaled :P In this blog post however I am not going to talk about how many pairs of shoes I have (yes, you’d be shocked!). I will instead share with you a great PR stunt that really got my attention as the campaign gave free shoes away! And this in exchange of a simple photo! Amazing, right?!

The cute out-of-home stunt, called ‘Ring My Bell’ (reminds me of a popular song), was aimed at promoting the footwear brand Aldo in Israel, where the campaign was staged. People who passed by Rothschild Street in the middle of Tel Aviv were invited to take a photo of their shoes, upload it on Instagram including their shoe size and the tag #aldo, and then ring the bell in front of them. Briefly after that a big, rolling and prettily wrapped up present box would appear containing a brand new pair of Aldo shoes in the specified size! How adorable! I wish I was there too! Definitely wouldn’t mind a new pair of shoes!

The campaign was created by Smoyz - a boutique creative agency from Israel - and it drew a lot of attention offline and online. As the agency said, the bell rung more than 450 times and 500 photos were uploaded on Instagram, which led to nearly 800,000 interactions.

Check it out!