Iliyana's Blog

Live Photoshopping Stunt Gets a Smile on Your Face

[fa icon="calendar"] 24-Sep-2013 22:48:00 / by Iliyana Stareva

I haven’t shared a Adobe's Live Photoshopping Stuntcreative campaign with you in a while, so I thought that after all the stress around my new place and my internet saga, it’s the perfect time for some inspiration. What you are about to see is indeed a very clever and engaging stunt, coming from a company in an industry you wouldn’t necessarily associate with much room for creativity or fun. I am talking about Adobe, the computer software company, which is very different from familiar sexy brands like RedBull or Coca Cola known for their brilliant stunts.

So, what did Adobe do? Well, they offered commuters in Stockholm a live photoshopping surprise - they called it the Street Retouch Prank.

While waiting for the bus, people were secretly photographed and then photoshopped into amusing positions, scenarios and implied relationships. Funny, right? Imagine the shocked faces of the commuters seeing themselves transformed.

The overall aim of the campaign was to increase awareness about the 14 Creative Days Adobe had planned across EMEA. To generate further buzz the company also used the #CreativeDays hashtag.

The below video has more than 16,8 million views on YouTube and comments naming the campaign genious, amazing, brilliant and awesome. I would add funny, as I certainly laughed while watching it.


How would you feel if you got live photoshopped? How would you react and what would you do?


Topics: Creative Campaigns

Iliyana Stareva

Written by Iliyana Stareva

Iliyana Stareva is the author of Inbound PR - the book that is transforming the PR industry. She's also a keynote speaker and a consultant in inbound and digital for fast-growing companies and agencies. Currently, Iliyana is Chief of Staff to the EMEA President at ServiceNow. Before that, she held global and EMEA-wide positions at Cisco and HubSpot. She is also certified by the PMI as a Project Management Professional (PMP)®. In her free time, you can find Iliyana writing for her blog, dancing salsa or travelling the world.

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