Iliyana's Blog

Choosing And Making Your Career - How I Went About It

[fa icon="calendar"] 28-Mar-2016 09:00:09 / by Iliyana Stareva


I wrote a story on LinkedIn the other day about what I loved the most about working at HubSpot. 

As the comments were piling up, I started thinking about everything that has happened before and after I joined HubSpot. There's one thing I realised defines success whether in life or at work. 

It's all about making choices. The right choices at the right time for the right reason.

The choice to study hard.

The choice to work hard.

The choice to take a risk.

The choice to never give up.

The choice to want more.

The choice to do more.

The choice to never stop learning.

The choice to always be curious.

The choice to never be satisfied.

The choice to commit. 

The choice to grow.

These choices are influenced by the mindset you choose to follow – fixed or growth:


I chose growth early on. And I'm still sticking with it at HubSpot.  It's what guides all my decisions such as deciding to move to yet another country, all alone, not knowing anyone, to start a new exciting job. It was the right time. And it was the right choice.   

Below is the story of that choice.

The One Thing I Love The Most About Working At HubSpot

In the summer of 2014, I was on holidays in Bulgaria and while having lunch with my parents and grandparents in our villa in the mountains, I was just randomly checking my email.

I saw a message on LinkedIn from a girl named Emma. She said she’d found my profile interesting and introduced the company she was working for as “a small startup I might have heard of.”

That startup’s name was HubSpot.

I burst out laughing. Not only had I heard of HubSpot, I had been following HubSpot for years and religiously reading all content as I was learning so much from every blog and ebook I’d dive into.

So Emma was inquiring if I’d be interested in joining HubSpot. In Dublin.

I told my parents about the message and no one really took it seriously. I wasn’t sure about it at all because at the time I was living and working in Germany and if I had to move again, Ireland wasn’t really on my priority list. I was thinking more London or New York.

But then my curiosity won over. I decided I’d give the interview process a go.

That was one of the best decisions of my life – it was tough, there were so many rounds, but it was challenging, it was high-paced, and I was learning lots of new things. I got to meet some fantastic people while doing interviews and role plays and it just felt right. It felt like the perfect fit – culturally, professionally, personally.

I didn’t tell anyone I was going through the process. I told my mom when I was offered the job of a channel consultant (she was shocked of course). Then I made another of the best decisions of my life – I said yes.

And so at the end of November 2014, I packed my 250 kilos of clothes and shoes and I moved again – country number four, city number 10 in the last five years. Dublin became my new home. My mom forbade me to move again (she’s relieved now because I’m not planning to).

Since then my career has skyrocketed. I can’t even list the things I’ve learned, done, worked on and the people I’ve met. I’ve grown so much. And this is the thing that I love about HubSpot the most:


A never ending world of growth opportunities. That’s what HubSpot is.

You want a career? You want to be challenged? You want to develop professionally and personally?

Then HubSpot really is the right place.

I can’t tell you how grateful I am for the incredibly intelligent people I work with and for the mass of opportunities in front of me.

If you are driven, if you work hard, if you show that you want to be and become more, the people at HubSpot will ensure that they open up those doors for you so that you can make your own way to the top.

You have an idea – put it out there, work on it, test it, show that it works and it becomes reality.

There’s no stagnation, you are not stuck at your desk doing the same thing again and again (well, yes, there’s some routine stuff, that’s inevitable) but every day is different. I’m not joking when I say that I can never remember what happened the day before. Why? Because there are so many things that happen in a day and every day really is different. True, my role is super diverse, but it’s the environment itself that pushes you in various directions, allowing you to acquire new knowledge and develop new skills literally every day.

One of my most distinguishing features is that I am a constant learner. I need new things, I need stimulation, I need new projects. Otherwise I get bored, impatient and even angry that nothing is changing. When you are in such a position of being stuck, you are not happy, you are not satisfied because you are not going anywhere. Your development has stopped.

I constantly learn at HubSpot. I learn about inbound marketing. I learn about inbound sales. I learn about customer retention and satisfaction. I learn about leadership. I learn about friendship. I learn about myself.

And I grow. I always grow.


The HubSpot growth story was originally published on my LinkedIn profile

Image from HubSpot’s culture code.


Topics: Career

Iliyana Stareva

Written by Iliyana Stareva

Iliyana Stareva is the author of Inbound PR - the book that is transforming the PR industry. She's also a keynote speaker and a consultant in inbound and digital for fast-growing companies and agencies. Currently, Iliyana is Chief of Staff to the EMEA President at ServiceNow. Before that, she held global and EMEA-wide positions at Cisco and HubSpot. She is also certified by the PMI as a Project Management Professional (PMP)®. In her free time, you can find Iliyana writing for her blog, dancing salsa or travelling the world.

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