Thanks to Pascal Landshöft - my colleague and friend from HubSpot - for this highly educating guest post!
Sales is a core function of every business. PR people, however, often fail to integrate it into their communications activities.
In my current role as a sales expert at HubSpot, I personally found that the most successful agencies I work with prioritize and professionalize sales more than the less successful ones.
And they have a real process in place.
To help you define one for your PR agency, here are some thoughts on why and how to enter this thought process to grow beyond your current potential.
Why Should PR Agencies Care about Sales?
I have been working in sales for small and medium-sized businesses for ten years.
Very often I find that the CEO is the one and only person at the company selling. This holds especially true for PR agencies. The main observation that I make is that usually in these cases the sales and marketing teams are not aligned or the company has a single point of failure who is the founder him/herself.
