--- title: I build operating systems that turn customer signals into revenue — using AI. Senior Executive Operator. Builder. Author. Speaker. | Nick Holland description: As an account coordinator, Nick supports the ARPR team by assisting in everything from website updates, to monthly client reporting dashboards, social advertising, client research and much more. Nick also leads ARPR’s social media efforts by strategizing, managing and executing across all social platforms. His passion for digital marketing led him to become a Hootsuite certified social media consultant in college, and exemplifies ARPR’s spirited ideal of “Learning Never Ceases” by earning Google AdWords certifications. With this, he desires to assist the team in increasing engagement and awareness for clients, as well as helping them drive leads. --- [**](https://www.facebook.com/iliyana.stareva) [**](https://twitter.com/iliyanastareva) [**](https://www.linkedin.com/in/iliyanastareva) [**](http://instagram.com/iliyanastareva) [**](http://www.pinterest.com/iliyanastareva/) [BUY INBOUND PR NOW](https://www.amazon.com/Inbound-PR-Agencys-Transforming-Business/dp/1119462215/) [Iliyana Stareva ](https://www-iliyanastareva-com.sandbox.hs-sites.com) ## Iliyana's Blog ## Nick Holland As an account coordinator, Nick supports the ARPR team by assisting in everything from website updates, to monthly client reporting dashboards, social advertising, client research and much more. Nick also leads ARPR’s social media efforts by strategizing, managing and executing across all social platforms. His passion for digital marketing led him to become a Hootsuite certified social media consultant in college, and exemplifies ARPR’s spirited ideal of “Learning Never Ceases” by earning Google AdWords certifications. With this, he desires to assist the team in increasing engagement and awareness for clients, as well as helping them drive leads. Find me on: [[fa icon="twitter-square"]](https://twitter.com/AR__PR) ## Recent Posts [![](https://www.iliyanastareva.com/hubfs/PR%20outlook%202018.jpg) ](https://www.iliyanastareva.com/blog/public-relations-outlook-2018) ## [The Outlook for Public Relations in 2018](https://www.iliyanastareva.com/blog/public-relations-outlook-2018) [fa icon="calendar'] 06-Feb-2018 10:00:00 / by [Nick Holland](https://www.iliyanastareva.com/blog/author/nick-holland) posted in [Public Relations](https://www.iliyanastareva.com/blog/topic/public-relations) [[fa icon="comment"] 2 Comments](https://www.iliyanastareva.com/blog/public-relations-outlook-2018#comments-listing) ** *This is a guest post by Nick Holland from [ARPR](https://arpr.com/).* Much has been said about the [PR industry’s struggles to adapt](https://www.iliyanastareva.com/blog/pr-seat-at-the-board-table) and find its place in a world that is becoming increasingly interconnected. Global PR industry growth [slowed](http://www.marketingprofs.com/chirp/2016/31172/the-future-of-pr-tech-driven-media-intelligence-infographic) 5% in 2015, and Gould Partners [says](http://www.gould-partners.com/uploads/2016/07/GP-2016Benchmarking.pdf) annual agency operating profits have consistently fallen, dropping from about 19% in 2011 to about 15% in 2017. As if that weren’t enough, the roller-coaster ups and downs of 2017 has made executives more conservative by [reducing](https://www.prweek.com/article/1449876/black-swans-circling-overhead#sCdv46jZ6uRcG1LD.99) their marketing and communications investments as cost-cutting activities are now prioritized over long-term investments. While these figures can be unsettling for agencies and professionals that fail to see and adapt to [PR’s growing value in departments like sales, marketing and more](https://www.iliyanastareva.com/blog/17-reasons-why-inbound-pr-makes-perfect-sense), PR professionals now have more resources than ever to demonstrate and prove the value of our craft from headline to sale. The rise of new digital media channels, marketing technologies and analytics software are a few of the new tools at our disposal to accomplish this. As we transition into a new year with new possibilities, it is important to understand some of the ways PR has changed in 2017 and how you can take advantage in 2018. In 2018 PR is…. [Read More [fa icon="long-arrow-right"]](https://www.iliyanastareva.com/blog/public-relations-outlook-2018) [All posts](https://www.iliyanastareva.com/blog/all) ### Subscribe here! 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