Republished with permission from Leighton Interactive.
I'm a millennial in marketing and a former TV journalist who geeks out over the concept of Inbound Public Relations (PR). Never heard of it? I'm about to blow your mind with simplicity. Here I go:
TELL YOUR STORY FIRST.
In other words, don't wait for someone else to realize how great you are. Get the word out, and fast. The PESO model is still alive and well, but too many companies are ignoring one major part of the timeless marketing model - Earned Media. I'm a fan of cliche quotes. Here's one of my recent favorites. Literally, I want to shout this from the top of the tallest building in Downtown St. Cloud for all to hear.
I see amazing marketing strategies in action as they create robust owned content, social media strategies, paid efforts, video, photo, and more. What many companies lack is third-party validation,