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Iva Grigorova

PR consultant and follower of Disruptive PR trend. Managing Director of MSL Sofia and Director PR Business of Publicis Groupe Bulgaria. Iva has 10+ years of experience in communication strategy development, new business development and team leadership. Her expertise includes corporate and brand communications, crisis and reputation management, public affairs, integrated marketing communications including digital PR, inbound PR, experiential marketing, and CSR.

6 Reasons Why Your Business Needs Influencers

[fa icon="calendar'] 05-Feb-2019 10:00:00 / by Iva Grigorova posted in Public Relations

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This is a guest post by Iva Grigorova.

The role of influencers has become key in brand communication.

Social media opened the world of communication because it connects people. Digital media giants like Facebook, Instagram, Twitter and YouTube have been transforming the communication industry for years.

People spend most of their time online where they consume content.

Zenith’s Global Intelligence report for Q3 2018 says Facebook has 15.5 billion users per day with global reach 53.6%; Google and YouTube mobile search has 75.6% global reach; and, Twitter has 335 million monthly users and +11% grow of daily users, meaning existing users have become more active.

In addition to the growth of social media, let's take a look at the six key reasons why you need influencers to help you grow your business: