Iliyana's Blog

Iliyana Stareva

Iliyana Stareva is a thought leader in Customer Success and AI. She’s the author of Inbound PR, a keynote speaker, and currently leads Customer Health for EMEA at ServiceNow. Iliyana has held global and regional roles at ServiceNow, Cisco, and HubSpot, spanning customer experience, operations, and digital transformation.

Recent Posts

Why do I want to work in PR?

[fa icon="calendar'] 13-Jan-2012 10:19:00 / by Iliyana Stareva posted in Public Relations, Personal Development

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First of all, what is Public Relations?

The Public Relations Society of America (PRSA) defines it as a mean that “helps an organization and its publics adapt mutually to each other” (they are now looking for a new, more precise definitionhowever).

For me PR is all about communicating and building relationships.

Recently, PR Daily posted an article highlighting that being a PR executive is the seventh most-stressful job in the US. So, why do I want to work in PR? Very simple: because I like it and it suits me. Of course, the next logical question is “Why?”

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New Year, New Blog!

[fa icon="calendar'] 03-Jan-2012 13:38:00 / by Iliyana Stareva posted in Personal Development

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Hello and welcome to my first blog!

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