Thanks to Christian Antonoff from Hop Online for this amazing guest piece!
Guest blogging is like a game of cat and mouse. You’re always on the lookout for ways to publish your content.
Since Matt Cutts’ famous rant in January 2014, guest blogging has changed significantly. It’s gone from harvesting lots of links from mediocre sites to getting a few, but quality ones. Now more than ever, this practice is about quality over quantity, and if you don’t get it, you’re in for a trouble.
Guest blogging in 2015 is all about human to human connection, adding value, and empowering others.
How to Become a Rockstar Guest Blogger
So what do you need in order to be a successful guest blogger?
1. You Need to Dig In
Guest blogging is above all research. Knowledge is power, and that is especially true for us, guest bloggers.
From discovering relevant blogs to coming up with creative, relevant topics and getting to know your audience, you really can’t get away from sitting down at your desk and devoting quite a few hours to research.