This is a guest post by Anita Sambol from Point Visible.

These days, social media and other online mediums are main sources of information for quite a lot of people, if not all. There are plenty of blogs and websites that talk about the most random stuff you could imagine.

Despite that or maybe precisely because of that, content creation is not an easy job. Creating useful and interesting content takes a lot of time and effort, along with some creativity and imagination.

It’s true that you can talk about almost anything but that doesn’t mean every topic will reward you with the same level of engagement. The best way to ensure you’re on the right track from the start is to base all of your content-related decisions on a quality target audience analysis. That way you won’t have a mismatch between what you want to talk about and what your audience needs and wants to read, watch and consume.

All of your communication should be consumer-centered and revolve around their needs, not yours.