--- title: I build operating systems that turn customer signals into revenue — using AI. Senior Executive Operator. Builder. Author. Speaker. | Alexander Kulbov description: Insights on AI in Customer Success, post-sales operating models, and leadership. Written by a senior SaaS executive who builds the systems, not just the strategy. --- [**](https://www.facebook.com/iliyana.stareva) [**](https://twitter.com/iliyanastareva) [**](https://www.linkedin.com/in/iliyanastareva) [**](http://instagram.com/iliyanastareva) [**](http://www.pinterest.com/iliyanastareva/) [BUY INBOUND PR NOW](https://www.amazon.com/Inbound-PR-Agencys-Transforming-Business/dp/1119462215/) [Iliyana Stareva ](https://www-iliyanastareva-com.sandbox.hs-sites.com) ## Iliyana's Blog ## Alexander Kulbov Find me on: [[fa icon="facebook-square"]](https://www.facebook.com/alexander.kulbov) [[fa icon="linkedin-square"]](https://www.linkedin.com/in/alexander-kulbov-1a0a9412a/) ## Recent Posts [![](https://www.iliyanastareva.com/hubfs/Made%20to%20Be%20Seen%20Cover.jpg) ](https://www.iliyanastareva.com/blog/upgrade-your-marketing-with-visual-content) ## [Made to be Seen: 5 Ways to Upgrade Your Marketing With Visual Content](https://www.iliyanastareva.com/blog/upgrade-your-marketing-with-visual-content) [fa icon="calendar'] 21-Mar-2017 10:00:00 / by [Alexander Kulbov](https://www.iliyanastareva.com/blog/author/alexander-kulbov) posted in [Inbound Marketing](https://www.iliyanastareva.com/blog/topic/inbound-marketing) [[fa icon="comment"] 0 Comments](https://www.iliyanastareva.com/blog/upgrade-your-marketing-with-visual-content#comments-listing) *This is a guest post by [Alex Kulbov](https://twitter.com/Mekharez) from [Escreo](https://escreo.com/). * Before we think with our heads, we need to see with our eyes. And what lies before them usually sets the course for the way we perceive and evaluate it. Contrary to popular belief, you don’t necessarily need to create something beautiful in order for it to be effective. You just have to make it memorable. To provoke a reaction. Whether it’s an ad, a step-by-step guide or a new web design, the visual elements of your marketing need to catch the eye and build a positive, credible persona for your clients to appreciate. Design is crucial for every business. If you’ve neglected it so far, it’s about time you utilize its admirable effect. Design trends have a lifespan of approximately two years, so it’s important to stay ahead of the game. Most of them are dictated by media and technology, but user-based feedback and demands will yet inculcate themselves into the market. Here’s how to upgrade your marketing visual content in 2017 in order for your business strategies to cut the mustard. 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