Thanks to my awesome colleague Alba Vargas Jimenez for this awesome guest post!
As a Channel Consultant at HubSpot I see hundreds of blog articles being pumped out to the net every day.
Agencies and clients plan elaborate content strategies which require time and resources to materialize. They do so because they want to ‘rank’ on Google; they want to be ‘first’; they want to be found…You name it.
It’s understandable that they do so since they constantly hear that “Content is King”.
This post will introduce the 5 reasons you are not giving your King the throne it deserves to bypass all your competitors’ content.
Before I break it down let’s get a little bit of context on how search engines work.
