Everyone is (still) talking about social media. The networks however are so many and so different: Facebook, Twitter, Google+, YouTube, LinkedIn, Digg, Pinterest... Do you get confused sometimes and don’t know where to begin? If so, have a look at the Flowtown’s infographic below – it gives you the basic knowledge and first steps for your social media activities.

Everyone is talking about Pinterest; there is at least one blog post a day in my Google Reader about it; it even started to annoy me a little bit. So, I decided it was about time to try it out and find out why people (and businesses) love it so much.

Pinterest is a social catalogue, a kind of an online pin board where you can share images and videos of the things you love – art, sports, fashion, beauty, science, technology, architecture, journeys, absolutely anything; or you can even plan weddings, holidays and journeys; find recipes, (re)decoration ideas; gifts and of course search other people’s boards. The idea behind it is: “a picture is worth 1000 words”. The social network launched ca. 2 years ago and is apparently becoming so popular that in the last 6 months the site visits increased by 4000%! 

A few days ago I came across an interesting whitepaper by LEWIS PR about the social media challenges brands and organisations are facing globally. The main emphasis is on the fact that nowadays “every brand is a global brand”.

Thanks to the internet and social media buyers can easily learn about companies and their products, they can interact with them as well as with other customers and most importantly they can express their own opinions. Organisations on the other hand have to listen to these multicultural, multilingual voices and correspondingly respond. The paper looks at the challenges of a multinational social media strategy, that works across borders, but also suggests some ideas how to cope with them, so I thought I should briefly present these to you.

Here it goes: